Sophia Comes to Cairo at the Creative Industry Summit


Sophia Comes to Cairo

Move over ladies, there is a new face in town. She is bright and articulate and has been charming everyone, from heads of state to astute chat show hosts. She is always impeccably presented and never has a hair out of place. Yes, it’s Sophia, the social humanoid robot who is taking the world by storm. Now a citizen of Saudi Arabia, she is the first robot to be awarded citizenship of any country. Sophia was named the United Nations Development Programme‘s first ever Innovation Champion and was also awarded Honorary Citizenship to Shambhala (the mythical kingdom in Tibetan Buddhism) at the 3rd Himalayan Consensus Summit in Kathmandu, Nepal in March, 2018. Now she is joining us here in Cairo for a very special event.

With AI, or Artificial Intelligence taking precedence over many other trending topics, the Creative Industry Summit taking place on the 17th and 18th of April, 2018 at The Four Seasons Hotel (Nile Plaza) has been much awaited. Two of the founding partners of Creative Industry Summit Mai Salama and Amr Ashraf gave us an update on what to expect from this, the 8th edition of the annual event.

CWM: Amr, what is the Creative Industry Summit all about?

AA: Creative Industry Summit was founded in 2014, celebrating creativity in all shapes and forms; every year we gather hundreds of professionals from all sectors, including but not limited to, entrepreneurs, brands, advertising agencies, media agencies, PR agencies, start-ups and top management executives. We collectively discuss vital topics starting from sustainability and content, to marketing and media channels. Over the past four years the summit has featured speakers from various entities ranging from agencies, creative boutiques, media companies, corporations and others.

Who are some of the distinguished experts attending this year?

This year the summit will be graced by a large number of local, regional and international experts. Most significantly Naguib Sawiris, the Executive Chairman of ORASCOM Holding for Telecommunications, Media and Technology, who will be the keynote speaker. Additionally, Dana Griffin, the founder of INNRdesign, a start-up that uses neuroscience, artificial intelligence, data analytics and design to improve the performance and growth of individuals and companies. Leena Kewlani, the Brand Content Director for DMS will also be a key figure.

What will be the hot topics covered?

The Summit’s agenda will also provide a holistic approach to content in artificial intelligence, business, advertising, marketing, TV and digital production, film, music, arts and the future of content and media. The forum will include a number of panel discussions on The Importance of Content for Companies, which will be mediated by Eng. Naguib Sawiris. There will also be discussion sessions on Video Content Implementation Across Different Channels, “How Can Brands Entertain their Audience”, “Neuroscience Marketing”, “The Future of Artificial Intelligence and its Impact on Content”, as well as many more discussions and talks on various topics.


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