Egyptian style has never looked better, with young local designers carving out a niche with innovative and stylish fashion. Cairo East Magazine loves these stunning pieces. There is something to add impact to your personal fashion statement,  for any time of day, and for any occasion.

plum plu

Plum PLU is a new luxury prêt-à-porter brand created for a generation of adventurous women who wear what they want without the need to follow the rules.  Founded and under the creative direction of two young Egyptian designers, the brand was created out of a passion for creativity and innovation in the fashion industry,  and care for people of the community.

suki designs

Suki AW collection is bold and fun, infused with tribal and floral patterns. The bags are made of genuine Egyptian  leather with hand embroidered detail. Colors  this season are mainly black, blue, silver, gold, dark red, havana, and beige, but also feature light pink and lilac to add some pastel tones to your winter.

Norine farah

Norine Farah has always lived on the fine lines between avantgarde, drama and daring uniqueness. Farah’s love for design isn’t only limited to haute couture. From swimwear design to upholstery fabric design, there’s nothing she hasn’t put her hands on. Though she is greatly known for her changing style and progressive themes, she has successfully stayed true to her initial style; daring fashion with elegance. >>

Art Emmy Design

Bring a special élan to casual style, Art Emmy creates unique denim and leather pieces with Indian inspired designs and art patchwork.


Avalanche was founded in 2016 and specializes in party and evening tops of the highest quality. The brand’s focus is on continuously creating tops that empower women, while offering flirtatious evening tops for the adventurous to add an extra sparkle to their big nights out.

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