Wind and Water: National Kitesurfing Championships 2021

National Kitesurfing Championship

Last month the city of Ras Sudr witnessed the National Kitesurfing Championship under the supervision and organization of the Egyptian Federation for Sailing and Water Ski ESWF, at 360 Sudr. The ESWF organized a 3-day training camp prior to the competition as part of the Federation’s prep for the Paris 2024 Olympic qualifiers.

Twenty-eight players, mostly from the governorates of South Sinai and the Red Sea, participated in the nationals. Kitesurfing is considered to be the link between the youth of those coastal provinces, and accordingly, the top places in all disciplines were taken by young players from these areas.

Green Sudr Hotel hosted the organizing committees and players, Cairo West Magazine was media sponsor of the event, while radio presenter Mohamed Badrawy emceed the competition.

The championship continued for several days, and the racing management team succeeded in running 8 races in the TT:R model and 10 races in the Foil Racing model. The competition hosted the former 2-time world champion Youri Zoon, encouraging the players to showcase all their exhibition skills and talents to the public.

National Kitesurfing Championship

The closing ceremony was attended by Eng. Amr Abu Al-Saud, President of the ESWF, as well as members of the Federation’s Board of Directors Eng. Ahmed Habash and Eng. Karim Suleiman.

 

Results:

Foil Racing Model

First place: Ahmed Talaat

Second place: Ashraf Luxer

Third place: Ahmed Shaker

TT: R Model

First place: Mohamed Diab

Second place: Yasser Boudhoun

Third place: Sarah Sadiq

Free Style Men

First place: Amr Madrak

Second place: Mohamed Ahmed

Third place: Mohamed Madrak

Under 16 years-old

First place: Ahmed Eid

Second place: Ali Badawy

Third place: Abdullah Muhammad

National Kitesurfing Championship

What NOT to Miss on the East Side in July!

what’s new

Wondering what’s new on the eastside of Cairo? Tati Hafez takes us on a quick tour of all the new spots, shops and services available to East Siders! what’s new

Bilhana – Wholefood Recipes from Egypt, Lebanon, and Morocco

what's newTwo very talented Egyptian sisters and one passion for nutritious, healthy, Middle Eastern food and heritage. Bilhana came out after two years of a lot of cooking, eating, photographing and editing.

What makes Bilhana unique is that it reinterprets classic Middle Eastern recipes, the old tried and tested ones, tweaking them to a more modern, health-conscious take, where rice gives way to quinoa and frying to baking.

Available at: AUC Bookstores, Diwan Bookstores, Gourmet

Instagram: @bilhana_cookbook

Creamys – The Gooiest Cookies in Cairo

Creamys cookies take ooey-gooey to another level. Trust us, we have run a very thorough trial and Amy Ismail the chef behind Creamys just nailed it. Her cookies are soft and sticky, pleasantly chewy.

You can get started with the assortment box (6 units), which includes the Bomb, Butter-Nutella Swirl, Triple Cookie Butter, Chocolate Chip Nutella, Kinder and S’mores. Besides the delicious cookies, Creamys also bakes donuts, brownies, brookie bars and an all-season cheesecake. what’s new

Website: www.creamyseg.com

Instagram: @creamys.eg

Moj Soap – 100% Natural, Handcrafted Soaps

A chemist’s passion for organic chemistry is the recipe behind the Moj Soap line. Its unique recipes are based on virgin oils, natural butters and plants and scented with natural essential oils giving you the most benefit for your skin.

Nourish and soften skin with the creamy milk bar soaps, or do some deeper cleansing with the charcoal coconut milk, and get rid of dead skin with their exfoliating coffee bar scrub.

Check out the many options and choose the one that suits you most. You can order Moj through the online shop, make sure not to miss the summer bundles offers. what’s new

Website: www.mojsoap.com

Instagram: @mojsoap.eg

Facebook: moj soap

Simplicity Gallery – New Shop

Simplicity Gallery has a new shop on a main street in Maadi. The new Simplicity shop is big and bright and features signature hand-painted artwork on a variety of bag styles, hats, pouches and home accessories as well in canvas, leather and wood. At Simplicity you can also personalize your bag for an extra cost. what’s new

Address: 17, Street 216, Maadi Degla

Tel: 012 8021 9250

Working hours: 11 am to 11 pm

Instagram: @simplicity.gallery

Facebook: Simplicity (Accessories)

More What’s New

In the Stars: Your July 2021 Horoscopes

July 2021 Horoscopes

It’s time for us all to take a break from the daily routine. Let’s embrace the chance to relax and change the pace. But are the planets smiling on our plans? Let’s take a look.

With major planets Jupiter, Saturn, Neptune and Pluto retrograde throughout the summer, and being joined by Uranus on the 20th of August, any efforts to implement change and progress in our lives may stall out unless we have taken care of the details. So let’s stay upbeat and just go with the flow.

By Maeri Frances

P.S. Don’t forget to read your rising sign as well if you know it.

Happy Birthday, Cancer!

Summer focus: Through the darkness, look for a glimmer of light.

Planets in Aquarius are urging you to delve into some of the deepest recesses of your soul. Change is there on an existential level, circumstances may seem beyond your control. On a material plane, try to avoid sinking into debt, live as frugally as Sa7el allows and celebrate the joy of summer to the max on the 3rd of August when friends will be chatty and upbeat.

Leo:

Summer focus: Be flexible to make the most of the rollercoaster ride of summer.

If you have a set idea of what you want to transpire this summer, you may end up spinning your wheels. In other words, expect the unexpected, and all sorts of fun things might happen. A lot hangs on your relationships, and sometimes it may seem that others are calling the shots. Be patient, there will be some high points that make it all worthwhile.

Aries:

Summer focus: Girls just gotta have fun!

After being bogged down with work for so long, nothing is going to stop you hanging out with your ‘besties’. You have a deep need to reconnect with friends and acquaintances and enjoy life as it used to be. Be understanding if people are going through a rough patch, duty may come before pleasure, so don’t take it personally if they seem tied up.

Taurus:

Summer focus: Try to find time to relax.

You may find that career responsibilities interfere with family and home life. Find a balance and accept that sacrifices and compromises made now may serve you well in the long run. Think long-term and show flexibility when changes seem to be coming out of the blue, it will not be overlooked.

Gemini:

Summer focus: Follow your own true path.

Recent events may see you questioning your dearly held points of view, so maybe it’s time to revisit them. Cutting out dead wood encourages growth! Frustration could come from not having the freedom to travel at the drop of a hat, your need for change and variety is incessant. But hey, with Jupiter entering your solar 9th house, expect to see an improvement in the situation.

Virgo:

Summer focus: Take care of your health and it will take care of you.

The past period may have seen you so bogged down in daily work routines that you have neglected to find the right work-leisure balance. Virgo is quite capable of feeling huge pangs of guilt if any small task remains undone. Try to change your routine, slot in some ‘me’ time and remember to eat regular nutritious meals. Heard it all before? So, maybe there is some truth there.

Libra:

Summer focus: Tough things out in July and wait for a better August.

It may seem that nothing is working in your life at times but have faith. Jupiter will enter fellow Air sign Aquarius in late July, lightening your load. Your creative energy will receive a boost, and the unattached might find new romantic prospects popping up out of nowhere. Shrug off your woes and learn to love life again.

Scorpio:

Summer focus: Something is cooking on the home front.

Family matters play a big role in how your summer vacation pans out. Maybe you decide to stick close to home, or maybe you are in the throes of moving house. Whichever way it goes, you may have a few disruptions to your well-laid plans. Jupiter will cruise into this sector by late July, indicating that all’s well that ends well.

Sagittarius:

Summer focus: Busy times ahead

If you plan to spend time on the road, make sure your car is well maintained. It looks like an action-packed summer, with lots of family visits, and casual get-togethers. Don’t allow yourself to become mentally drained, make sure that each day includes some time for you to find your inner balance. Good news could come in the final days of July. 

Capricorn:

Summer focus: Money makes the world go around…

Please, Capricorn, take a break. When it comes to keeping your nose to the grindstone you put the rest of the world to shame. Finances should be improving, and are you entering a new phase of opportunity and stability in that area. Allow yourself a few indulgences, you have earned them.

Aquarius:

Summer focus: Slow down a little.

Let’s face it. You also need a break. Life has been a bit of a whirlwind these past months, and you need time to regain your focus. Avoid implementing unnecessary changes, just work on refining those that have taken place already. Jupiter is on course to enter your sign, ushering in a new period of contentment. Just watch that extra kilos don’t pile on.

Pisces:

Summer focus: Find your inner peace.

You can be the most sociable creature on earth and the life and soul of any party, but this summer you may benefit from withdrawing from the frenzy of summer a little. You need time to reflect on which direction your life is going in. Meditate, relax, commune with nature, and things will become clearer.

Activities & Camps Kids will Love in Sa7el this Summer

camps for kids in Sa7el

Schools out, lunch boxes put away that means summer has officially arrived! Whether you’re a working parent or a stay-at-home parent, your quality time and finding new innovative ways to keep your children productive is tough.

Not to worry, here are six North Coast locations to keep your children active and entertained all summer long.

Almaza Bay Camp by Les Elfes 

camps for kids in Sa7elAlmaza Bay Camp is the perfect place for children to have fun and let out their excess energy. Children ages 7 to 14 are welcome to experience a range of challenging activities such as, kite surfing, rock climbing, paddle boarding, archery, beach soccer, DJ classes, baking, kayaking and wind surfing. Happening at Almaza Bay with ultimate supervision by the Swiss Camp experts. 

Dates: 7th July until 11th August

Contact Email: leselfes@almazabay.com

Tel: 16160 or 0109 906 8644

Location: Almaza Bay, North Coast

Instagram: @almazabaycampbyleselfes

Facebook: Almaza Bay Camp by Les Elfes  

Barbie & Disney (BD) – Stella Walk Mall

Stella Walk Mall is a place to gather with family and friends. There are a variety of restaurants, coffee shops and outdoor areas for kids to enjoy. Barbie and Disney provides a family safe zone for kids to enjoy many activities such as trampoline, PlayStation games and many more.

Time: Open during mall hours

Tel: 0114 111 1210

Location: North Coast, Egypt, Marsa Matruh

Instagram: @stellawalkmall

Facebook: Stella Walk

Surf Camp Egypt – Hacienda Red 

camps for kids in Sa7elFeel the waves in Hacienda with Surf Camp Egypt where your kids will experience great vibes and be able to learn how to surf like a pro, starting age is 6 years old. It is a beginner’s four-session course that teaches the necessary fundamentals of surfing.

Other complementary activities are also on offer, such as balancing on boards and slack-lining, which helps with balance and core strength needed for surfing. Don’t forget, after a long day of surfing, head on down to Yugo at Hacienda White for some delicious Japanese bites while you and your kids enjoy the amazing sea views.

Dates: July- August

Contact: surfschoolegypt@gmail.com

Location: Hacienda Red, North Coast

Instagram: @surfcampegypt 

Go Cart Egypt – Golf Porto Marina

camps for kids in Sa7elGo Cart Egypt is on the North Coast this summer with a 600m track and a car speed up to 80 km. Children are not the only ones who can enjoy the ride, adults can participate too. Race you to the register!

Time: 5pm – 1 am

Tel: 0114 040 9448

Location: Inside Golf Porto Marina- Platform in front Marina Gate 5, North Coast

Email: info@gokart-eg.com

Arts & Crafts at Sane Sahel – Hacienda Bay

camps for kids in Sa7elWe are going insane because Sane Egypt is once again at the North Coast. A project that began in the summer of 2014 to build a community, and to educate children to creatively engage in developing their artistic skills and cultural mindset. Let them pick up a brush and get inspired!

Dates: July- August Every day from 12 pm – 7 pm except Fridays

Contact Number: 0115 694 8295

Location: Hacienda Bay beach, White Beach, North Coast

Instagram: @saneegypt

Facebook: SANE Egypt

Email: https://www.saneegypt.com/

The Brazilian Samba Beach Soccer Academy – Stella Sidi Abdel Rahman

camps for kids in Sa7elThe Brazilian Samba Sport Academy is a great way for kids to work on their soccer skills, providing full service for all ages. Sign your kids up now and let them enjoy the sandy beaches.

Time: 12-7 pm daily

Location: Stella Sidi AbdelRahman

Facebook: braziliansambaacademy

Why Playstation is Actually Good for You and Your Kids

Egyptian Instagram Accounts to Follow for Fashion Inspo

Looking for cool and trendy outfits to wear this season? Ask the fashion experts! Follow these 6 Fashion Instagram accounts by Egyptian fashionistas for some inspiration and outfit ideas. fashion inspo

By Yasmina Kalaaoui

@Thestylepharoah

The Style Pharoah is a fashion and lifestyle Instagram account created by Taya Shalaby. Showcasing her cool and unique style, you are sure to find some fashion inspiration here.

@Malakswardrobe

Is your one-stop for an easy and effortless look. We all know how hard it is to accomplish but Malak makes it look natural. A great source for outfit ideas.fashion inspo

@Dressedbytaya

Dressed by Taya is an Instagram account created by Taya Bakhoum. She is a certified fashion stylist and attended the London College of Fashion. Her feed is filled with stylish clothes that make us want to go shopping. fashion inspo

@Zayneb Azzam

Zaynab Azzam’s Instagram page is a fashion and lifestyle personal blog. Not only does she post her trendy outfits but she also shares saves her stories from the places she has visited. On Azzam’s Instagram page you will get your fashion inspiration and travel ideas too.

@Arwazahran

Arwa Zahran’s Instagram page is filled with her awesome outfits. It is a great way to see what is trending now and how to style your outfits. fashion inspo

@Ingyelengbawy

Ingy is also a certified stylist and fashion blogger. Her feed is a lifestyle page where she showcases her outfits, shares recipes, and skincare tips. fashion inspo

17 Instagram Accounts That Will Help You Cook and Eat Healthier

8 Instagram Foodies You Need to Follow

instagram foodies

Do you ever get stuck and don’t know where to eat? Follow these Instagram food bloggers and that will never be a problem again. Not only do they share restaurant recommendations and reviews, but also video recipes and tips that you can try at home.

By Yasmina Kalaaoui instagram foodies

@Foodistaegypt

is an Instagram account created by Aya and Alaa Garhy. With almost 120K followers, their content revolves around restaurant reviews, food photography, and recipes.

@Scumptious_gk

instagram foodies

This account was created by Le Cordon Bleu London Alumna, Ghalia Kattan. Now based in Egypt, she is on the lookout for the best dishes around the world! She has her unique twist when it comes to making food and a long list of places to eat around Egypt.

@Cairomunch

instagram foodies

Founded by Youssef Emam, Cairo Munch has 50K followers on Instagram. He shares a combination of easy-to-follow recipes and places to have good food around Egypt.

@RamySoli

Known for his food trays, Ramy Soliman’s goal is to make you drool. This full-time foodie has innovative recipes to suit all occasions. He is not only a recipe developer, but he also spends his time exploring restaurants and food concepts in Egypt. instagram foodies

@Omarsfood

Omar’s food is your one-stop to all things breakfast. Creator, Omar Shabrawy, is all about food! How to make them and where to buy them. His page has a classical mix of recipes and reviews. instagram foodies

17 Instagram Accounts That Will Help You Cook and Eat Healthier

@Thehungrygiraffeeats

The world’s first Giraffe food blogger, otherwise known as Loai Emad. Emad’s page is loaded up with delicious food and recipes, creating the ultimate guide for foodies in Egypt.

@BiteandBrag

instagram foodiesThe queen of carbs and puns brings you delicious food. Mariam Mohsen shares her favorite restaurants and what she orders on-page. Her feed is filled with delicious-looking food from all over Egypt and some of her recipes as well.

@CairoFoodieCouple

The Terzibashians have dedicated their page, Cairo Foodie Couple, to food, lifestyle, and travel. They share their recipes and the places they like to eat in Egypt and other countries.

10 Nail Art Instagram Accounts We Can’t Live Without

20 TV Shows to Catch in July!

TV Addicts, rejoice! To keep you plugged into what is premiering every month, we put together a monthly list of new TV series set to air! We’ve added a description and a trailer for each show, so all you have to do is choose what sounds good and start streaming!

By Mariam Elhamy

*Shows are listed in alphabetical order.

ANIMAL KINGDOM: SEASON 5

The Cody family is trying to keep things together as they look into someone with a connection to Smurf in the fifth season of the drama series.

ATYPICAL: SEASON 4

The fourth and final season for the coming-of-age comedy series created by Robia Rashid.

Mark to watch on Netflix

BIG TIMBER

A rookie forester (Roddy McDowall) gets a job in a Pacific Northwest logging camp, where he flirts with another logger’s girlfriend (Jeff Donnell).

Mark to watch on Netflix

BIOHACKERS: SEASON 2

After being abducted, Mia finds herself with no recollection of what happened since. But when she discovers a message she has written to her future self, she comes to understand that her life is in imminent danger if she doesn’t solve the mystery of her disappearance.

Mark to watch on Netflix

GENERATION 56K

A chance encounter leads two 30-somethings to remember 1998, the year their teenage hormones kicked in — and the internet changed their lives forever.

Mark to watch on Netflix

GOSSIP GIRL

Eight years after the original website went dark, a new generation of New York private school teens are introduced to the social surveillance of Gossip Girl. The prestige series will address just how much social media—and the landscape of New York itself—has changed in the intervening years.

GROWNISH: SEASON 4

It’s senior year for Zoey and her friend at Cal U.

I THINK YOU SHOULD LEAVE WITH TIM ROBINSON: SEASON 2 

The critically acclaimed and hilariously absurdist sketch comedy series, “I Think You Should Leave with Tim Robinson” returns for a second season. Creators and writers Tim Robinson and Zach Kanin bring their distinct comedy style and observational humor to the forefront, continuing to poke fun at life’s most bizarre and mundane situations.

Mark to watch on Netflix

LEVERAGE: REDEMPTION

Eight years later, Parker (Beth Riesgraf), Eliot Spencer (Christian Kane), and Alec Hardison (Aldis Hodge) bring Sophie Devereaux (Gina Bellman) back into the fold and add corporate attorney Harry Wilson (Noah Wyle) and Hardison’s foster sister Breanna Casey (Aleyse Shannon) to the crew as they take down corrupt people and organizations.

MONSTERS AT WORK

New Monsters University graduate Tylor Tuskmon (voiced by Ben Feldman) joins Monsters, Inc. where he learns about laughs instead of scares in this animated sequel to the 2001 film Monsters, Inc.

MORTEL: SEASON 2

The story revolves around three teenagers, two of whom have acquired superpowers after making a deal with a supernatural being in order to solve a murder.

Mark to watch on Netflix

PROFESSOR T

Jasper Tempest (Ben Miller), a Cambridge University professor with OCD helps his former student, Detective Sergeant Lisa Donckers (Emma Naomi) with some of her cases in this British series based on the Belgian series of the same name.

resident evil: infinite darkness 

Set in 2006, zombies attack the White House just as Leon S. Kennedy (voiced by Nick Apostolides) arrives to investigate a hacking attempt there, meanwhile, in Penamstan, Claire Redfield looks into a strange drawing in this CG anime series based on the video game franchise.

Mark to watch on Netflix

THE PATRICK STAR SHOW

The SpongeBob SquarePants spinoff follows a younger Patrick Star (voiced by Bill Fagerbakke) when he was living with his family and hosted a variety show from his bedroom.

THIS WAY UP: SEASON 2

More bittersweet sister-related shenanigans, including ill-advised trips to infrared saunas, and possibly another sung duet… in season 2 of This Way Up.

UNFORGOTTEN: SEASON 4

29 years and nine months is three months shy of the required 30 years of service. Cassie needs to put another 12 weeks into the force or lose her not inconsiderable pension. So she’s forced back to her devastating and traumatic old job.

VIRGIN RIVER: SEASON 3

A funeral, a fire, a divorce, a hurricane and a new romance all in season 3 of Virgin River.

Mark to watch on Netflix

WE THE PEOPLE

The animated musical series about civics produced by Barack and Michelle Obama features songs from such artists as Brandi Carlile, Andra Day, Daveed Diggs, poet Amanda Gorman, H.E.R., Brittany Howard, Adam Lambert, Lin-Manuel Miranda, Janelle Monáe, and Bebe Rexha.

Mark to watch on Netflix

YOUNG ROYALS

A young prince is sent to boarding school after he has an argument with his family regarding the rule book that royals have to follow. The story combines royal family life with coming-of-age drama.

Mark to watch on Netflix

YOU ARE MY SPRING

People with a childish state of mind now live as adults. They happen to live in a building where a murder takes place. When she was a child, Kang Da-Jung (Seo Hyun-Jin) stayed at an inn in Gangneung for a short time, but she considers that inn as a home of her heart. Now, she works as a hotel concierge manager.

Check out our weekly in-theaters movie updates here! 

Castle Development is taking confident steps in Castel landmark project

Castle Development, a real estate company that focuses on developing high-value residential, commercial, and administrative projects in Egypt, has recently organized a media trip to its flagship project in The New Administrative Capital; “Castle Landmark” and “Castle Gate” mall.

Castle Development finished 85% of construction in phase I, 35% in phase II and 5% in phase III of the project

Construction in phase I reached 85% this phase includes 476 units, phase II is 35% finished, while phase III is 5% finished, while the digging process is finished in phase IV.  Delivery for phase I should take place in August 2022, phase II is scheduled the first quarter of 2022, and phase III after 6 months from phase II whilst full project will be delivered by the end of 2024.

“In Castle development, the most important thing we care about is trustworthiness and transparency with our clients. We are keen to deliver our clients the best quality on the scheduled dates. Our top priority is to provide our clients with high-ended projects and to execute our plan on time, that’s why since we started Castle Landmark we increased the work capacity to the maximum to adhere to the schedule we promised our clients.” Said, Eng. Ahmed Mansour CEO of Castle Development.

Explaining the plan, Mansour added: “We had several challenges during the last period due to Covid-19 crisis and its effect on all projects, however, we focused our efforts towards Castle Landmark to continue the construction plan and here we are today sharing with our clients the progress we achieved hoping to meet our clients’ expectations and to contribute positively in the Egyptian government’s comprehensive urbane plan, hence will reflect on Egypt’s image worldwide, especially when it comes to The New Administrative Capital, the national new project which has a huge influence on the foreign investments in Egypt.”

Castle Landmark with an investment of EGP 3.7 billion, the project introduces an integrated, smart residential compound, which runs on solar energy that feeds 70% of its overall area.

Ideally located on R7 site in the New Administrative Capital, 81% of the project’s landscape exhibits green areas allowing residents to enjoy the peaceful suburban lifestyle adjacent to the city’s Green River over 43 acres. And for the first time in Egypt; the project contains parking over the total land space, to facilitate the traffic and provide premium quality to its residents.

Castle Landmark includes Castle Gate mall which is constructed over 20 acres with total 196 administrative and commercial units, work started in Castle Gate with OKOPLAN Engineering Consultations contracted by Castle Development to design the Mall.

In addition to that, the company is developing another project which is East Side building with investments 800 million EGP. The digging phase has already finished and the building is constructed over 7600m ², East side includes 9 floors each floor contain 23 unit. The floors are distributed to be 3 floors commercial, 2 floors medical and the rest are administrative.

Castle Development focuses on the development of high-end real estate projects in Egypt, including residential, commercial, and administrative developments. Since its inception, Castle Development has made a priority to offer its customers unique services; which include its one-of-a-kind partnership with Allianz Insurance – Egypt.

Castle Landmark is keen to provide high standard projects and smart solution to its clients, through strategic plan focuses on offering high-valued real estate projects equaling the international real estate’s projects comparing the modern designs, the facilities and the amenities that’s the reason behind contracting a very important company in Egypt and North Africa and one of the companies is Schneider Electric which Castle Development has signed a memorandum of understanding with to build an integrated system for the energy and security in Castle Landmark, also contracted with the Saudi ABC company to provide project management and consulting related to facilities. Moreover, an agreement with Be-Tech to provide the clients with long-lasting devises alongside with Fawry Company so the clients can pay the installments easily.

Narrative Summit Speakers Discuss the Future of Sports Tourism in Egypt

In an episode titled “integration between sports and investment”, Narrative Summit speakers discuss the future of sports tourism in Egypt and encouraging sports investment and entrepreneurship. Encouraging the private sector to invest in sports promotes integrating sports into the lifestyle of Egyptians: Amr El-Sonbaty

“The Entrepreneurs Competition was launched to support youth and encourage innovation and creativity”: Amr Mansi.

A new episode of Narrative Summit – Reshaping Norms 2021 was released on social media platforms, in which experts and specialists discussed the integration between sports and investment. Amr El-Sonbaty, Member of Parliament and Chairman of the Heliopolis Sports Club, founder and partner of Smash Academy, and Amr Mansi, CEO of I-Events and founder of El Gouna Squash Festival, also shared their ideas on the future of sports tourism in Egypt and how international tournaments held in Egypt could help achieve state goals of sustainable development.

Amr El-Sonbaty said: “To expand the base of sports practitioners, we must encourage investment in sports by both the state and the private sector. We started the idea of ​​private and specialized clubs more than 25 years ago through the Smash Academy club and found great demand and success. One of the most important factors to encourage sports investment is the provision of land at a special price as the nature of investment in sports is different than any other project. Sports investment is an investment in people’s health, which is good of the state as a whole.”

He added: “The revitalization of sports tourism is linked to the increase in the number of tournaments held in Egypt and thus the increase in the number of foreign tourists, which puts Egypt on the map of global sports. It also markets Egyptian sports facilities and encourages foreign clubs and the world’s countries to visit Egypt, organize local matches, or training camps in Egypt. Meanwhile, sports can highlight the state’s efforts in developing slums – similar to the reconstruction of Ezbet Al-Haggana, which has become Al Amal District. We should work to establish more sports facilities within these communities to improve its residents’ lifestyle. I hope that sports will become a way of life for all Egyptians of all ages, which not only improves their physical health, but also mental wellbeing and productivity.”

For his part, Amr Mansi, CEO of I-Events and founder of El Gouna International Squash Open said: “I started organizing the El Gouna International Squash Open because of my love and passion for squash. I wanted to offer something different to the people of Egypt. The first tournament was in 2010 – and with it; many champions were born.

There were no major international tournaments organized in Egypt at that time, but now, after 10 years, from the establishment of the first tournament, squash became an influential sport in Egypt. Consequently, all players have found sponsors, which helped them grow into professional players. The investment in players and tournaments expanded the fanbase of the game and lured in more people to join and play. The result is now, in Egypt, we have two of the eight biggest tournaments in the world.”

Discussing the entrepreneurship competition that he launched, Mansi said: “I thought that there should be a competition for young entrepreneurs for projects that started and were able to achieve success and make an impact in their field. The advisory committee for the Entrepreneurship in Egypt Award was chosen to be made of a number of the top economists and entrepreneurship in Egypt. The competition included more than 15 industries, including architecture and design, fashion and jewellery, e-commerce, education, physical health, media and advertising services, and tourism, amongst others.”

He added: “The award ceremony was held recently at the foot of the pyramids, where the most prominent entrepreneurs and project owners were honoured in appreciation of their efforts, in the presence of a group of the most prominent businessmen, economists, and public figures in Egypt, to support entrepreneurship as one of the main drivers of economic growth. This will definitely contribute to encouraging creativity and innovation and promote the emergence of a new generation of entrepreneurs.”

This episode from the Narrative Summit – Reshaping Norms 2021 is part of the online series that launched last year on social media. The summit gives the stage for experts and specialists in various issues to present their success stories and thought-provoking thoughts to the public, with a focus, this year, on optimism. The 2021 series builds on the great success achieved in 2020, when Narrative Summit launched five seasons of its flagship online forum Reshaping Norms, receiving great follow-up on social media, hitting 11 million followers, 4.5 million views, and 3.5 million interactions.

Narrative Summit supports Women of Egypt’s ‘40 Over 40’ campaign