The Ark, situated in the heart of New Cairo’s vibrant Fifth Settlement area, celebrated a momentous occasion with the launch of its flagship projects, CLIFF and EDGE. The unveiling took place at a spectacular event attended by Eng. Mohamed Amin El Dokhmesy, the CEO and board member of The Ark, along with distinguished figures from various sectors.

This strategic move is a key element in The Ark’s mission to address the evolving market demands and offer a distinctive blend of lifestyle and work experiences. Positioned at the intersection of Ninety Street with Mohamed Nagib Axis, The Ark’s location in New Cairo provides convenient access to facilities and surrounding areas.

Eng. El Dokhmesy emphasized the historical significance of this launch, highlighting the involvement of major economic entities in Egypt, represented by the collaborative efforts of Al Organi Group, Al Safy Group, AbdelMaksoud Group, and Arabella Group. These entities bring diverse expertise from industries spanning construction, technology, pharmaceuticals, hospitality, automotive, retail, and real estate.

Morad Helmy, CCO of The Ark, underscored the exceptional services and facilities offered by CLIFF and EDGE. These include state-of-the-art security, advanced fire-fighting equipment, and a four-floor underground car parking with accessibility for individuals with special needs. The projects also prioritize sustainability by incorporating extensive use of solar energy.

EDGE stands out as one of the premier serviced residences, featuring luxurious units fully automated by Vimar Italy. Offering a variety of apartment types, including penthouses, duplexes, and 1/2/3 bedroom apartments and studios, EDGE provides private parking, swimming pools, gyms, and versatile meeting rooms. The ground floors house commercial spaces and green areas.

On the other hand, CLIFF caters to diverse businesses with sophisticated workspaces such as offices, bridge offices, and loft offices. Elaborating on The Ark’s vision, Helmy emphasized their commitment to providing unique life experiences, transforming real estate into spaces that combine comfort, sustainability, and urban development.

Eng. El Dokhmesy expressed gratitude to investors, including OUIA Real Estate Investment Company, Lafico for Foreign Investments, Al Nada International Group, and MMS Holdings. He also acknowledged the contribution of project consultants and management teams, highlighting the collaborative efforts of Lead Consultant & Architect Raef Fahmi.

Architect Raef Fahmi detailed the extensive journey from research to execution, emphasizing how architectural design addressed life challenges and contributed to emotional happiness within The Ark units. The collaboration of specialized entities such as IWG, KIMPTON Hotel – IHG, and Corinthia Hotel in the hospitality sector resulted in the establishment of a luxurious hotel and service system.

Mohamed El Samman, Managing Director of Longe Black, discussed the meticulous branding process for The Ark, focusing on transparency and the emotional essence representing happiness. The branding strategy aligns with the developer’s vision, creating a strong mental image for both CLIFF and EDGE.

Commercial consultant Abdelrahman Badr expressed confidence in the project’s marketability, highlighting features tailored to meet the preferences of the Egyptian and Arab markets. The Ark solidifies its position in the real estate market, delivering quality and innovation with CLIFF and EDGE, contributing to the enhancement of New Cairo’s appeal as a preferred destination in the Middle East.

Town Writers launched their latest residential project ‘Notion’ in New Cairo. The project embodies the company’s strategy and goal, to provide innovative and sustainable solutions in the world of real estate development in New Cairo. Through its architectural design, Notion encapsulates the spirit of innovation and offers a diverse range of residential units to meet the needs, desires, and aspirations of its loyal clients.

‘Notion’ is located in the heart of New Cairo, in the Fifth Settlement, near key locations such as the New Administrative Capital, Madinaty, and the Clubs Axis, and only minutes away from major road networks such as the Ring Road, Suez Road, and 90th Street. This strategic location facilitates residents’ access to all essential services and vital facilities in the area. In addition, ‘Notion’ offers essential and modern amenities, as well as services such as security and surveillance, along with commercial, sports, and educational facilities to meet all residents’ needs.

In his statement, Mohamed Abdel-Fattah, the CEO of Town Writers, mentioned that ‘Notion’ spans over an area of 25 acres and comprises approximately 828 residential units, ranging from standalone villas to townhouses, in addition to residential apartment units. The project also includes some studio units.

In accordance with the project’s vision, the unit spaces in Notion are diverse, based on continuous and rigorous studies regarding the essential needs of its clients. These contemporary spaces are suitable for youthful tastes, as the project is characterized by its unique design, with residential spaces occupying approximately 18% of the total project area. The remaining area is distributed among various service areas that include features such as: a clubhouse, water features surrounding the units, sports areas, kids’ areas, as well as public gathering spaces, bike parking, and a dedicated pet park.

Abdelfattah added: ‘Notion’ focuses on individuals beyond the development of urban spaces. It offers innovative and sustainable solutions that achieve the perfect balance between its economic, social, and environmental aspects, reflecting the company’s vision of raising the standard of living and well-being of its clients.

Omar Elseadawy, the Chairman of the Board of Town Writers, talked about their exceptional commitment to the execution and delivery schedule, utilizing only the highest quality of materials, equipment, and technologies in construction. The company also collaborates with the most renowned consulting and design firms in the market to deliver high quality and comprehensive warranties for customers. El Seadawy explained that Town Writers aims to expand their business in the Egyptian market, launching new projects soon, targeting sustainable growth and enhancing their position as one of the leading real estate development companies in Egypt and the region.

The project is under the supervision of Renovation Engineering Consultants, one of the largest and most experienced engineering consultancies, and its owner and general consultant to the Notion project, engineer Mohram Bakhoum, one of the most renowned consultants in Egypt and the Middle East. 

Mohamed El Samman, CEO of LXIAS Alliance, has expressed his pleasure working on Town Writers’ new project ‘Notion’, highlighting the commitment of LXIAS to providing unique experiences for customers. ‘Notion’ comes as a result of Town Writers’ strategic alliance with LXIAS, which is made up of the companies Longe Black, Boegow, Memakaia, Tiny Green Rhino, and Black Eels.

Within the strategy reflecting innovation and originality, ‘Eight Developments’ has undergone a full rebranding, to be ‘Town Writers.’

Town Writers, already taking over Cairo billboards, comes with a fresh vision that reflects an evolved perspective aimed at delivering the best experience to its customers.

With the success achieved by Town Writers (formerly Eight Developments) in the Egyptian real estate market over the past years, the rebranding signifies a new era in its journey. Town Writers aims with its ever-evolving vision to focus on developing people and narratives before developing spaces.

To achieve such a vision, Town Writers offers sustainable investment and living solutions to counter growing inflation for customers and introduces a new perspective for housing and real estate investment. With a well-developed strategy that reinforces their vision, this rebranding adds innovation and distinction to its new identity.

Town Writers is considered one of the most influential real estate developers in Egypt, holding extensive experience spanning years in the Egyptian real estate market.

This successful transformation follows a strategic partnership with LXIAS Alliance. This step has embodied a new personality for the brand. “The partnership with LXIAS brings a new philosophy aimed at developing the overall strategy, not just the name and brand,” stated Mohamed Abdel Fattah, the CEO of Town Writers.

He added, Town Writers in its new form is scripting many successful narratives, and each project represents a new chapter in our journey of success. We aim to provide a unique experience for our customers in every project.”

Chairman of Town Writers, Omar El Seadawy, stated that as a real estate development company, they have a distinguished and unique track record in the Egyptian market.

He adds, that Town Writers always works on providing the best residential experience characterized by sustainable living solutions for the benefit of the customer.

As they prepare to announce their upcoming project at the start of 2024, Town Writers has demonstrated experience and capability in the Egyptian real estate market through five projects in the New Administrative Capital and one project in New Cairo. These projects blend innovative design with modern technology, enriching the market with original and diverse options.

Through the new vision and significant strategy embraced by Town Writers, their current ambition is to mark the beginning of a new chapter in their success story, a new era full of preparations and aspirations to present a new image to the real estate market in Egypt.

In the presence of an unprecedented gathering of real estate brokers, the developer Life Louvers announced the launch of its first project, “West Woods,” in the heart of Egypt’s tourist capital, Sun Capital.

This masterpiece, West Woods was designed by Hany Saad Innovations (HSI) on a 50-acre plot directly in front of the Pyramids of Giza, located on the Fayoum Road and just minutes away from the Grand Egyptian Museum. This makes it a strategically located center amidst the most upscale urban communities in 6th of October City and within steps of Egypt’s and the world’s historical landmarks.

The project boasts an architectural design that embraces nature and simplicity, with a construction ratio of 15%. The company has allocated 85% of the total project area to open green spaces for the comfort and luxury of its clients.

The two masterminds behind the project are Engeneer Amr Shoukry, CEO of Life Louvers and Engineer Ahmed Shoukry, the Chairman.

The launch event was attended by Engineer Mohamed El-Saman, Managing Director of Longe Black, Egypt primary luxury brands consultants, who worked on designing the brand and strategy for the developer, “Life Louvers,” and the “West Woods” project.

West Woods Compound stands out for its prime location in the heart of Sun Capital, directly on the Boulevard Road with a frontal view of the Club House. It’s also a short distance from the most significant commercial and administrative area in Sun Capital, as well as a few minutes from major roads such as the Tourist Ring Road, the Middle Road, Sphinx Airport, the Grand Egyptian Museum, and Mall of Egypt. This provides easy access to many key landmarks and vital areas in the Western Cairo region and its surroundings.

The new project by Life Louvers includes a variety of luxurious residential units, starting from elegantly designed apartments with sizes ranging from 96 m2 to 199 m2, all the way to luxurious villas with distinctive modern designs (townhouses, twin houses, independent villas) with sizes starting from 210 to 267 m2. Each unit features well-proportioned spaces, distinctive views, spacious green areas, and comprehensive facilities to meet all needs.

Delivery is scheduled after 4 years at competitive prices, with a 10% down payment and installments for up to 8 years, making it a significant investment opportunity with high value for the price.