Football Legend Mikel Obi Announced as RIF Trust’s New Brand Ambassador


(Dubai – 14 October 2022) – Leading international Residency and Citizenship by
Investment advisory firm, RIF Trust, has unveiled ex-footballer Mikel Obi as its Brand
Ambassador. The announcement was made official on the 13th of October, 2022 at an
exclusive media party.
At a press conference held in Dubai, the reveal of Mikel Obi as RIF Trust’s first Brand
Ambassador comes after their successful global expansion into Africa, including Nigeria
and Egypt, as well as the Middle East over the past decade.
Speaking on the announcement, Mikel Obi said,
“RIF Trust is one of the most reputable Residency and Citizenship by Investment advisory
firms in the world, and I am thrilled to join the RIF Trust family. One thing I enjoy most as a
dual citizen is mobility to travel anywhere for both my work and holidays. I am excited to
partner with RIF Trust following my retirement from football and I can’t wait to connect
with passionate individuals and entrepreneurs who are seeking greater travel mobility and
investment opportunities through a second citizenship or EU residency with RIF Trust.”
The event had in attendance David Regueiro, Group Chief Operating Officer and Managing
Partner, RIF Trust and Latitude Group, Ranny Muasher, B2B Regional Director and
Managing Director of RIF Trust Nigeria, Teka Jibril, Regional Director Africa, and Sarah
Yasmeena El Shabrowy, Regional Marketing Manager-Middle East and Africa.
Also in attendance were A-listers such as Khalid Ghanayem (Media Personality), Jumana
Khan (Jumana Abdul Rahman), Diana Nabulsi and Hammy Hassan (Miss Universe UAE ‘21
Candidate) amongst others who were treated to an exclusive night of luxury with a focus
on the Brand Ambassador announcement with Mikel Obi.
Commenting on the unveil, David Regueiro, Group Chief Operating Officer and Managing
Partner, expressed his delight,

“We are excited about our partnership with Mikel Obi as our first brand ambassador
because he has experienced first-hand the advantages and opportunities of having a
second citizenship. It is time for you to come on board with Mikel Obi and say “Hello To
Freedom with RIF Trust”.
As a government-approved agent, RIF Trust, assists individuals and their families in
securing visa-free travel to over 140 countries, first-class education, high-quality
healthcare options, and greater security through its second Citizenship and Residency by
Investment programmes and has successfully helped over 4,000 clients and their families
around the world.
To learn more about RIF Trust’s range of Citizenship and Residency by Investment options,
visit For more information on this collaboration, connect with
@riftrust_citizenship on Instagram and Twitter.


RIF Trust and Latitude Group, is the leading global Residency and Citizenship by
Investment firm in the Middle East and Africa. It has a local focus with a global reach with
over 22 offices worldwide, including in Brazil, Canada, Cayman Islands, China, Egypt, India,
Lebanon, Malaysia, Malta, Montenegro, Morocco, Nigeria, Portugal, KSA, South Korea, UAE,
UK, and the USA.

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