Hypnotherapy with Salima Barakat & Mohamed Hazem

Dealing with your Demons

Sometimes we need to delve beneath the surface to get to the root of what is troubling us. That’s where the skills of an experienced hypnotherapist can be invaluable. Cairo East Magazine spoke with Salima Barakat to learn what is involved.

CEM: What is your background, and how did you become a hypnotherapist?

SB: I graduated from the AUC with a bachelor degree in psychology, and went to work at the Behman Hospital, under Dr. Nasser Loza. After that I spent a while teaching at the Misr Language School in the American section, before returning to the Behman to work in the addiction clinic for one year. I then left the clinical world for a while, and went to Dubai, where I took a course in clinical hypnosis before returning to Cairo and opening a wellness studio, Tawazon. Hypnosis is one of the therapies we provide there.

How would you describe your approach to hypnotherapy?

My background means that my sessions tend to be a blend between hypnosis and more traditional clinical psychology. I personally believe that human beings are far too complex to uniformly follow one route of treatment; it depends totally on the individual.

I felt drawn to hypnotherapy as opposed to conventional psychological counselling because of its less formalized approach; a big part of me feels that complementary therapy is more flexible and involves a different kind of energy between the practitioner and the client. When you are putting someone into a relaxed state you are more relaxed as well. At the same time there is a lot of psychology within hypnotherapy, and I always wanted my approach to have a scientific base.

There is so much misconception about hypnosis, and I usually spend the first session just talking with the patient, taking a detailed history, and explaining exactly what the therapy is and what it isn’t.

The subconscious makes up about ninety percent of the mind’s capacity, and it is active all the time; we constantly have thoughts we are not even aware of. When I have put someone into a relaxed state they are able to receive suggestions more easily, but I cannot manipulate them by giving them suggestions that go against their own belief system. This would be completely unethical, and probably wouldn’t work. If the client doesn’t want to make a shift they can’t, no matter how many suggestions I make. In general resistance to suggestion will happen when the client has been sent for a session by someone else who means well and wants to help them. But if they don’t have the desire to change, I can’t make them.

What are the kinds of problems you mainly see?

Before I started I was told to expect lots of clients wanting to give up smoking or lose weight. But in fact, perhaps due to the timing (I opened my clinic shortly prior to the 2011 revolution) I found a lot of people coming to me with psychological issues such as depression, anxiety and panic attacks. Compulsive habits are relatively easy to deal with, but fears and phobias require a different approach. On an immediate level I can suggest to someone under hypnosis that they no longer fear that thing; ask them to imagine the stimulus and then help them to picture it as bigger or smaller; begin to control it and take back their own power in the situation. When I feel that the person would benefit from psychoanalysis I will refer them to a psychologist and then work in conjunction with the therapy.

Both fears and addictions have an emotional base, and you need to go in and find the root cause. In most cases people present with a particular fear or issue, but it almost always hides something deeper. The therapy might involve age regression; taking the client back to childhood or an earlier time in their life when the behaviour was triggered by an emotional situation. This is particularly true of eating disorders and other addictions. The problem is that unless you deal with the root issue, they will replace one addiction with another – cigarettes with food, for example. That’s why so many people put on weight when they give up smoking.

How many sessions would you give, on average?

Of course it depends on the individual case. After the initial session I will make a tailored treatment plan. For emotional and psychological issues I have clients I’ve been seeing for years, others come for just two or three months. But in reality I can only give back to the client as much as they have given me; they must be prepared to work through their issues and ready to make the changes.

With phobias people often come because of an immediate situation that’s arisen in which they are about to be exposed to the stimulus, for example they are due to travel somewhere and they have a fear of flying. But they can feel the difference in their response in as little as two sessions.

Can you tell us more about Tawazon?

It’s a wellness centre where we offer activities such as yoga, Reiki and dance meditation, as well as complementary therapies. We often have visiting instructors and courses, as well as regular classes. We are currently relocating from Downtown, and operating out of Horizon in Zamalek.

 

The Final Puff

Hypnotherapy and Giving up Smoking

By Francesca Sullivan

Are you a smoker but dying to kick the habit? Compulsive eater and don’t know how to stop? Hypnotherapist Mohamed Hazem has fast been building a reputation in Cairo for treating addiction under hypnosis, and his success rate is remarkable. Cairo East Magazine went to find out more.

CEM: How did you first become involved with hypnotherapy?

MH: I have always been drawn towards alternative ways of looking at health and lifestyle. I studied Feng Shui in China and also have a certificate in Reiki, and I am currently studying for a bachelor degree in alternative medicine. On a trip to Thailand I was introduced to hypnotherapy and trained there. I used to be a smoker myself, but it was on that trip that I gave it up. When working with people who have cigarette or food addiction, I want them to understand that they themselves have the power within to free themselves from the behaviour. Whether our problems are physical or psychological, too often we give away that power, to doctors or drugs. But the mind itself has the key.

What should people expect when they come for a session?

When I put someone into a trance, the filter between their conscious and unconscious mind is cleared and they become open to suggestions and visualizations. To help them arrive at this half-awake state I use relaxation techniques, asking them to concentrate on the sound of my voice and encouraging them to relax their body muscle by muscle. When the body is relaxed the mind also slows down and becomes more receptive to imagination. The immediate environment is very important when promoting relaxation, and in my office I use décor, lighting and colours that aid calmness; sometimes music too.

Cigarette addiction is in the subconscious, and by suggesting to your subconscious that you are no longer addicted, and reinforcing this message each session, you will begin to change your behaviour. For example once you are in a state of deep relaxation I might take you on a visualization exercise to your favourite socializing venue where you go with friends, and everyone is smoking. I ask you to visualize being offered a cigarette (it is important to make the imaginary situation as vivid and real as possible) and to refuse it, feeling proud of yourself and telling your subconscious that you no longer smoke, and don’t need cigarettes. I am effectively tricking your mind into thinking you hate smoking.

It is actually an extremely simple process. No drugs are needed to re-programme your brain. You can even self- hypnotize, something which I encourage my clients to do before they go to sleep at night. Once you are in a state of extreme relaxation you can begin visualizing the changes you want to make in your life, as if they are already happening.

How many sessions does it normally take?

It varies from one person to another. Usually a minimum of two sessions and a maximum of twelve – but around four to six is the most common. It is very important that the patient comes to each appointment  regularly; by skipping a session you can be put back to square one and the effect will be cancelled. You will have to start the process again.

The first session is always the hardest, as the stage is set for you and your own conscious brain to fight each other. You may leave feeling relaxed, but later at the first temptation it gets much harder. Usually after the second session there will be a shift.

Are there any concerns regarding accessing the unconscious mind?

Many people are worried by the idea of hypnosis and think that once they are in a trance they will be under my control and not aware of what is happening. This is a complete misconception. During ‘clinical’ hypnosis you are in a relaxed state but aware of everything around you, aware enough to get up and leave if I suggest something you don’t like! It is true that some people are far more easily hypnotized than others. If you are the kind of person that tends to only focus on one thing at a time, you are more easily put into a trance. If on the other hand you are good at doing several things at once and are easily distracted, you may be more resistant to hypnosis.

How do you rate your success?

Of all the people I have treated for cigarette addiction, none have come back to me! One of my recent clients had given up for fifteen years and started again, but hopefully this time he’ll have quit for good.

Getting Back that Radiant Glow

Cairo West Magazine consults the Skin Experts

By Hilary Diack

The ongoing quest to improve the health and vitality of our skin is under the microscope again this month. We speak with two leading cosmetic specialists, Prof.Dr. Heba Hussein and Dr. Mohamed Mongy, about the most effective treatments available, along with the pros and cons.

CEM: Peeling is becoming very popular, what conditions can it be used for?

HH: There are various types of chemical peels, of different strengths. They can be used for treating many conditions, from light wrinkles to brown age spots, and acne.

What visible improvement can you expect after a peel?

It definitely gives a much better appearance; the skin is fresh and healthy and with an improved tone. It does not lift or reduce the flesh, only plastic surgery can achieve that.

What is the actual process, and how often can it be done?

The peel is an acid that actually burns off the outer layer of your skin, removing the damaged cells and letting the body produce a new layer to replace it. In most cases it can take between a few days to a week to slough off the dead skin and have the new skin shine through. For deeper peels it can take up to three weeks to heal. The usual course for light peels is four to five peels every one or two weeks, then you can repeat it again after six months. The heavier peels should only be used once.

What are the most commonly used peels?

Beta Hydroxy, or salicylic acid chemical peel, is popular for evening out skin tone and removing acne blemishes.  Alpha Hydroxy, or glycolic acid peels, also help with skin tone, and deal with fine lines, as well as doing a deep cleanse that can help with blackheads. The Jessner peel is good for those with oily, acne-prone skin rather than for those with sensitive or dry skin. It is stronger than glycolic or salicylic acid peels, but weaker than TCA peels. The retinoic acid peel helps reverse environmental and sun damage to your skin and is effective and safe for any skin tone.

The stronger TCA and Phenol peels are not usually handled in-office; they can be uncomfortable and need anesthetic. Generally it is better to consider alternative therapies like Fraxel for more severe skin problems.

Can you have an allergic reaction to chemical peels?

There is a natural amount of trauma in the process, but so long as you avoid sun exposure there should not be any other reaction. That’s why winter is the best season. You should only have treatment with a certified doctor, that way you can avoid complications.

Is chemical peeling suitable for everyone?

Generally yes, althoughredheads and people with fine, sensitive skin should try to avoid them. We also start with young people who need peel treatments for acne.

What are other popular non-invasive treatments?

Laser hair removal, mesotherapy, fillers and Botox. When used judiciously by an experienced doctor Botox can create a much more youthful appearance. As we age our facial muscles contract, creating tension and frown lines. That can give us a bad-tempered appearance, so by working on specific areas we can still allow a mobile, expressive face, just minus those trouble spots.

What vitamins can help us look after our skin?

By following a balanced healthy diet, with plenty of fresh fruit, vegetables and protein a person should get enough of the necessary nutrients. Skin specifics are zinc, manganese, magnesium, vitamin E and selenium. Strangely, here in Egypt we see a big lack of Vitamin D, in spite of having constant sunshine we tend to cover ourselves up. Enjoy some time in the sun, especially before 10 a.m. and after 4 p.m.

CEM:  Dr. Mohamed, what is the latest in skin resurfacing?

MM: The latest laser platform used for skin resurfacing is the Palmar Icon 1540 (XD & XF).

How long does the treatment take?

A full face session can  take up to 15 minutes in the hands of a skilled laser operator and may need as little as a couple of minutes when doing a smaller area such as cheeks .

Is it uncomfortable?

Surprisingly the treatment is very tolerable and I have used it on myself! It doesn’t even need any numbing creams. That’s due to the sapphire lens contact cooling technology that leaves the surface of the skin ice cold that it becomes insensitive to pain.

Is there a recommended recovery period, and what are the immediate effects?

The nature of this laser is non-ablative, meaning the skin absorbs the laser beams without being wounded. Think of sun rays passing through glass without breaking it. The result is a pinkish skin that mimics an early tan for 24-48 hours only. Social downtime is zero as cover make-up can be applied as soon as treatment is over.

How is the treatment carried out and how many sessions are required?

The laser hand-piece moves over the skin in a stamping mode. The stamp is moved from one point to the next till the whole face is covered. According to each case and careful examination, a series of 3-5 treatments may be recommended for optimal results.

How does it compare with older techniques, and what are the advantages?

The ICON 1540 is considered the new gold standard for facial skin resurfacing due to its advanced spectrum shifting technology that adapts to each skin type and problem like artificial intelligence. The results are far superior to its predecessors with much less sessions and zero pain.

What are the most popular treatments at present?

Laser hair removal is by far the most popular procedure of all. And that is for both men and women. Laser stretch marks removal and leg veins removal are becoming more and more popular these days.  Of course, no skin clinic operates without injecting Botox and dermal fillers.

Are there any specific vitamins that help our skin?

Well, it is simple really. Use a good moisturizing cream or lotion at night and a decent sunblock with SPF 30+ in the morning if you are an outdoor activity lover. Vitamin E is actually good for puffy eyelids and dark circles under the eyes, while selenium sulfide is important for a healthy scalp free of dandruff. I also advise Egyptian women to take glutathione supplement as it is proven to give skin a lighter color tone and prevents darkening under the arms and inner thigh areas.

Prof. Dr. Heba Mohamed Hussein MD

Professor of Plastic Surgery

Professor at Ain Shams University Cairo

Dr. Mohamed Mongy

9 Classic Christmas Movies

Home Alone (1990)

An 8-year-old boy who is accidentally left behind while his family flies to France for Christmas must defend his home against idiotic burglars.

Jingle All the Way (1996)

An 8-year-old boy who is accidentally left behind while his family flies to France for Christmas must defend his home against idiotic burglars.

Love Actually (2003)

Follows the lives of eight very different couples in dealing with their love lives in various loosely interrelated tales all set during a frantic month before Christmas in London, England.

The Polar Express (2004)

On Christmas Eve, a young boy embarks on a magical adventure to the North Pole on the Polar Express, while learning about friendship, bravery, and the spirit of Christmas.

The Holiday (2006)

wo women troubled with guy-problems swap homes in each other’s countries, where they each meet a local guy and fall in love.

Four Christmases (2008)

Brad and Kate have been together three years, in love, having fun, doing all sorts of things together with no intention of marriage or children. Christmas morning, they struggle to visit all four of their divorced parents on one day.

A Christmas Carol (2009)

An animated retelling of Charles Dickens’ classic novel about a Victorian-era miser taken on a journey of self-redemption, courtesy of several mysterious Christmas apparitions.

Arthur Christmas (2011)

Santa’s exhilarating, ultra-high-tech operation hidden beneath the North Pole. And Arthur, Santa’s clumsy grandson, has an urgent mission that must be completed before Christmas morning dawns.

The Christmas Candle (2013)

Deep in the heart of the English countryside lies the enchanting village of Gladbury. Legend has it every 25 years an angel visits the village candlemaker and touches a single candle. Whoever lights this candle receives a miracle on Christmas Eve. But in 1890, at the dawn of the electric age, this centuries old legend may come to an end.

Nelly Karim

The Final Touch

On Judging Dance & Latest Projects

By Lydia Schoonderbeek

 

Prima Ballerina Nelly Karim can tell if someone is a good dancer or not in 3 minutes flat. Which is pretty intimidating when she’s standing in front of you “You can usually tell how somebody walks – you see how supple his or her body is.” The So You Think You Can Dance judge and former leading light of the Egyptian Ballet talks to Cairo East Magazine about her newest role as a judge on the show.

Please tell me how you came to be part of So You Think You Can Dance judges?

I was asked to join, and of course I knew the program from MBC4, and that it was a huge success. I had previously thought it would never be successful in the Arab world, I thought where would they find all these dancers, most of the professional dancers are male dancers who have successful careers abroad.

 

What are your impressions of the level of skill you have seen so far in the competition?

All of the dancers are different; they come from various backgrounds, and schools of dance. What is interesting is the choreography on the show, which makes the dancers look like they’re professionals. The contestants are 3 Egyptians, 1 Palestinian, 2 Syrians, and the rest are Lebanese.

Have the competitors faced any obstacles in entering the competition, i.e. from family?

No, none have, except for one dancer who only made it through the trials. His father was against him dancing. All of the other contestants’ families are very supportive towards their art.

What types of dance are included in the competition?

Contemporary dance, Hip-hop, Jazz, and Street dance, there is no ballet as it can be very difficult. I enjoy watching the different variety that the dancers perform. What makes it so special is the choreography, which makes all the difference. The choreographers are from the UK, USA, Morocco and Sweden.

 

 

What is most likely to impress the judges?

There are a lot of things; the first thing is you must be charismatic. This is a show, so you must have a bit of everything, technique, flexibility, charm, and looks.

Why would a contestant receive negative feedback from the judges?

I try not to be too judgmental with the contestants, all of them are young and all are eager to learn. They are very happy to be on the show, and all are very keen on improving. Also music plays a big part, it’s the whole vibe of the dance, so I’m not particularly looking at their footwork. Plus they learn a new dance every 5 days, so they put a lot of effort. It’s hard to get a perfect results, I look at each dance as a whole.

Do you get on with any particular judge?

We all know how hard it is to get up on stage; nobody is showing off or trying to act more knowledgeable than the other. We all get on very well together, and respect each other’s talent. We all come from different backgrounds. Pierre Dulaine is a world-renowned ballroom dancer, Lebanese Hip Hop expert Charles Makriss, Egyptian actress Rojina, Alissar Caracalla and me who comes from a professional ballet dancing background.

Has dancing developed in Egypt since you started?

I think it’s more or less the same. We have the Cairo Opera House, which is great, and there are private ballet schools, which are opening up around Cairo, so there is some improvement.

Do you still practice ballet?

No, I stopped 3 years ago. But when I have a chance I give the odd class. It’s like an addiction you can never quit, it’s in your blood. Acting now has taken over.

 

What are your upcoming projects?

I’ll be working on my new Ramadan series soon, Tahit Il Saytaraah (Under Control) with script writer Mairam Naoum, whom I’ve worked with before, and Director – Tamer Mohsen

 

Quick-fire round:

Late night or early riser?

Early, but it’s not a choice, I have to wake up with the kids

Tea or coffee?

Coffee

Sand or snow?

Sand

Favourite restaurant in Cairo?

Steakhouse in Marriott

5 essential items you can’t travel without?

My iPad, laptop, my makeup (which I never use, but I always have it with me in case), a scarf as I get cold easily, and my gold bracelet.

Best gift you have ever received?

It was from my husband, he got me a chain with a special pendant, with the initials of my children and his initials as well. It was very sweet of him!

Favourite book?

My mother’s recipe book of how to look after yourself with natural remedies. It’s like holistic medicine, if you have a cold you can use natural remedies to treat

 

 

Step by Step

Dancing to Stardom

By Marwa Magdi

Cairo East Magazine in a candid chat with contestants from So You Think You Can Dance

 

CEM: How long have you been dancing? And what initially attracted you to dance?

AM: I’ve been dancing since I was 8 years old. I joined Cairo Opera Ballet Company as a professional dancer at the age of 16; I’m 32 years old now. My father is the reason I joined the Academy of Arts (Ballet), as he heard about it from his relatives.

Does your family support your art?

Yes, my parents and my whole family are very supportive of my art.

How many hours a day do you train? Is there a food routine you follow?

Not less than 4 to 5 hours a day and sometimes 8 hours, I don’t often follow any specific food routine but I always prefer healthy food, and here at the show all the dancers have been following a healthy diet.

Tell us about your experience on  So You Think You Can Dance

My experience on So You Think You Can Dance is one of the most significant experiences in my life, I have learnt so many different genres of dance, not only ballet. I’ve gotten to know many dancers from the Arab world and benefited a lot from the judges’ experience.

To join the show I had to leave my work and my whole life behind, this is how much I love to dance. I also think that it’s a huge step and a big risk, but it is all worth it. I love the American version of this show and I think this is a once in a lifetime opportunity.

 

 

 

CEM: How long have you been dancing?

M.H.: My mother enrolled me in the Academy of Arts when I was a child; I studied and danced there for 9 years. I received my bachelor degree from the Higher Institution of Arts (Ballet), majoring in choreography and directing ballet. Then I joined Cairo Opera Ballet Company as a soloist and have been dancing there for the past three years.

Does your family support your art?

My family supports me to a great extent; my younger brother is also a graduate from the Higher Institution of Arts (Ballet) with high honors, and our parents have always been proud of us.

How many hours a day do you train? Is there a specific diet you follow?

I have to train 4 to 5 hours a day, I usually don’t have a particular food routine to follow but here in the show all dancers follow a specific diet.

 

Tell us about your experience on So You Think You Can Dance.

I’m extremely happy with my experience on the show, especially as I entered Arab’s Got Talent before and wasn’t lucky with the voting. I consider this a huge step for my career, and for the world to know that there are professional dancers in Egypt and the Arab world, especially considering the limited market there is for dancers in Egypt.

I am also very happy with my new fan base, but am rather nervous when it comes to the judges given the strong dance backgrounds they all come from.

CEM: How long have you been dancing for, and what was the appeal?

Y.E.: I’ve been dancing since I was 7 years old, I joined Cairo Opera Ballet Company as a professional dancer at the age of 16; I’m 22 years old now. Dancing is my passion, I just love how I can express my feelings through it, dancing gives me freedom and happiness, I can never imagine myself other than as a dancer. I just thank God for this talent.

Does your family support your art?

My family is very supportive of my art, especially my older sister who is a singer and actress. She is the one who discovered my talent as she once accompanied me to one of her shows and she noticed that I kept imitating the dancers, so she enrolled me in the Academy of Arts (Ballet) after getting the approval of our parents.

How many hours a day do you need to train? Is there a special diet you follow?

We train for 4 to 8 hours every day. Each of the dancers on the show follows a healthy diet that has been provided for each of us since the first day we started.

Tell us about your experience on So You Think You Can Dance.

My experience on the show is a dream come true. It keeps increasing on a daily basis as I’ve never danced anything in my life except ballet but here at the show we have to perform all forms and styles of dance. This proves that a ballerina can perform any type of dance, as Nelly Karim would say. The judges’ opinions always worry me given the professional backgrounds they all come from, so I always do my best to impress them, and my audience of course.

I left my job and whole life in Egypt not knowing what would happen when I got back. This is a huge risk. I also left my parents, who are getting older, but they are a huge motivation for me seeing how supportive they are. I feel like I’m doing this for them to be proud of me.

My ambition and dreams are to open the biggest dance school in the Middle East and to perform on my own television show like Sherihan.

Influential Women

Who are the women who make us sit up and take notice? The women who have put in the extra effort to break the glass ceiling. The women who shake up the status quo and have the courage to forge their own path. Cairo East Magazine meets four who are truly influential.

By Emad El-Din Aysha

Hala Bassiouni

Helping the Economy One Mortgage at a Time

Many of us have issues with purchasing housing. Lack of funds and a fluctuating market lead to insecurities about investing in a house. In the West, getting a mortgage addresses these issues. In Egypt, Hala Bassiouni, Managing Director of Egyptian Housing Finance Company, bridges the gap between East and West through Egypt’s very first private sector mortgage provider. Bassiouni first cut her teeth in the banking sector, at the Egyptian Gulf Bank and the Egyptian American Bank. It’s no coincidence then that she’s ranked number 52 on Forbes magazine’s 200 strong Executive Management list of the ‘Most Powerful Arab Women for 2014’. Becoming a success in a country like Egypt that has more than its fair share of housing problems is no simple task, never mind if you live in a man’s world. Taking time out from an exceptionally busy schedule, Bassiouni had these uplifting words of wisdom for Cairo East Magazine.

CEM: What was the ‘pivotal’ moment in your career?

HB: Ten and half years ago when I changed my career from corporate banking to mortgages. It was a very difficult moment, moving into such a new line of business. I had been in banking all my life.

Who was the strongest influence in your life, personal or professional?

Personal, my late father. He taught me to be a fighter; that being a girl didn’t mean I shouldn’t have a career. Professional, a former boss of mine who taught me how to deal with others and to accept people for who they are; be tolerant and not think in black and white terms.

 

What are the pros/cons of being a businesswoman? How do you balance family and work life?

Pros, if you’re a woman men look at your achievements in a very different way, with much more respect. Cons, being a businesswoman in an Arab country, men just don’t trust your capabilities. Balancing is a tough job, being a mother and a wife, and having to make sacrifices. Fortunately my kids are now grown up but, thank goodness, my mother and my sister were always there for me and helped with the children.

Of all your accomplishments, which do you feel most proud of?

Going into the mortgage business here in Egypt. It’s still a green field area and we’re fighting many obstacles after all these years in order to make the sector an engine of growth for the economy.

What’s the most valuable lesson you’ve learned over the years? How do you approach life?

You need to take risks. Opportunities don’t come by themselves. As for my philosophy, I like to think a lot before acting, weigh pros and cons and put

 

myself in other people’s shoes. It comes from my legal background.

Who’s your favorite global personality? What’s your favorite quote?

Anyone who is successful deserves to be a role-model. That’s enough for me. People usually only look at the public glory and don’t realize what’s going on behind the scene, the full extent of the sacrifices that a person has to make to become a success. Favorite quote, “What doesn’t kill you makes you stronger.”

What’s the best piece of advice you’ve been given? And what advice would you give to a young a woman who feels ‘stuck’ at the start of her career?

Work is silence. A previous manager cautioned me never to brag about your work. If you’re diligent then your work will eventually speak for itself. My advice is to be tough. There’s no free lunch. At first I used to come home from work crying, literally. Also, you need to accept your new environment and adapt to it. You never choose your name, or your boss!

 

Heidi Belal

Baking up a Storm with Cookies ‘n More

Who doesn’t have childhood memories of the smell of freshly baked cookies, made with love and wholesome ingredients?  Heidi Belal established her made-to-order cookie enterprise especially for kids of all ages, Made at home, from scratch, using fresh, healthy ingredients, even carrots, zucchini, pumpkin, and apples; her distinctive products have quickly carved a niche for themselves in the market.

CEM: When did your business really take off?

HB: About two years ago when I took charge of Cookies ‘n More. It’s a small enterprise in a big market. I was already a manager with Code Corner and my sister, co-founder of Cookies, was becoming overloaded with work so that’s how the opportunity developed.

Who has been the strongest influence in your life?

My husband. I have learnt a great deal from him.

What are the pros/cons of being a businesswoman? How do you balance family and work life?

The main downside is that it’s a male-dominated field, and then there’s the problem of prioritizing between work and home. The main perk is self-satisfaction. Being a mother isn’t enough by itself and since becoming a success I feel that I’ve become a better mother, and my two little girls feel this themselves, which will help them with their futures too. You feed off of this sense of achievement. Balancing is hard but my husband and our respective parents have been particularly helpful when it comes to taking care of the kids, and my daughters are all too happy when they see their friends eating and loving our cookies.

Of all your accomplishments, which do you feel most proud of?

Cookies ‘n More. It’s much more my baby whereas Code Corner is originally my husband’s initiative. Just being able to employ people and make sure they get their pay on time is another bonus, not to mention bringing smiles to children’s faces. Positive feedback is a great boon.

What’s the most valuable lesson you’ve learned over the years? How do you approach life?

I’ve learnt to never give up and remember that things always work out in the end. As for my approach to life, I go with the flow and don’t do things I’m not comfortable with – I keep on trying because things settle out in the end.

What’s the best piece of advice you’ve been given? And what advice would you give to a young a woman who feels ‘stuck’ at the start of her career?

The best advice I’ve been given is to never take anything for granted, never to assume anything. You have to clarify everything beforehand in contracts and agreements. As for my advice, “If you believe in, it you can do it.”

 

 

Deena Fadel

The Unrestrained Talent of Designer

Artist and designer Deena Fadel has made her way into many a home with her range of home accessories, capturing quintessentially Egyptian colors and images that celebrate the culture and its people through her line Joud, meaning ‘generosity’ in Arabic. We meet with Fadel to learn more about her successful brand, and about what it takes to “make it”!

CEM: What was the pivotal moment in your career?

DF: The biggest turning point came with the revolution. I’d only just got around to making the business official and rented space for Joud in January 2011. At first I was terrified. Sales plummeted to zero. I thought I wouldn’t even be able to pay off the rent, then production and exports took off and we were swept away by the wave of hope, seeing the Egyptian people taking their future into their own hands. Now we’ve gained international recognition for ourselves and our country.

Who was the strongest influence in your life, personal or professional?

Several figures loom large – father, mother, husband and father in-law. All played a role in motivating me and building up my self-confidence and teaching me the tricks of the trade. They have so much more experience and created a space for me where I could dream and roam free. I really couldn’t have done it without them.

What are the pros/cons of being a businesswoman? How do you balance family and work life?

Pros, the thrill of seeing your own business grow in front of your eyes due to you and your team’s direct effort. The sky’s the limit. The main downside is how external factors, like politics, can get in the way, along with the drudgery of paying your bills. Although there are times where you can be working nonstop, you can revolve work around your life; as a woman it is very important for me to make time for my children and family and friends. I’m nine months pregnant as it is!

Of all your accomplishments, which do you feel most proud of?

Being a mum and pulling off a successful business in the midst of the 2011 revolution. I’m also stunned that the international media considers me one of top 16 females changing the way business is done in the Arab World.

What’s the most valuable lesson you’ve learned over the years? How do you approach life?

Always be happy, creative, positive, and have faith in yourself. I believe you should never take things as they are, you should dig deeper, go behind the scenes; the world is an open playground, explore it.

Who’s your favorite global personality? What’s your favorite quote?

Richard Branson and Steve Jobs. Albert Einstein’s saying, “Your imagination is your preview of life’s coming attractions.”

What’s the best piece of advice you’ve been given? And what advice would you give to a young a woman who feels ‘stuck’ at the start of her career?

Have a goal, a vision and do whatever it takes to reach it, but enjoy the journey. Whenever you feel stuck don’t sit there and complain, go out and look for clues. Answers won’t just come to you. Read about other people’s success stories and always surround yourself with positive people who will lift you up.

Yasmine Khamis

Colors, Textures and Fibres – Rugs that Please

Since 1980 Oriental Weavers has been the “go to” source for carpets and rugs for thousands of Egyptian families. From classic oriental pieces to bright and contemporary ones, they can be found in homes throughout Egypt. When sisters Yasmine and Farida Khamis entered the family business they saw an opportunity to implement their creative energy and ideas, taking things to a new level. Before long the brand was garnering awards, and becoming an even stronger presence on the international scene. The sisters were recently recognised with inclusion in the Forbes 200 list of Powerful  Women in the Middle East. Licenced to reproduce work by iconic artist Andy Warhol, as well as National Geographic Magazine, their rugs have become works of art in their own right and treasured ‘statement’ pieces. Cairo East Magazine caught up with Yasmine Khamis to chat about her journey.

CEM: Has there been a landmark moment in your career?

YK: It was a buildup. I’ve been in the business for 15 years. It came when I found myself trusting my decisions, making truly ‘decisive’ decisions. No shades of grey. But only after dwelling on things. I finally made peace with myself.

Who has been the strongest influence in your life?

My father, Mohammad Farid Khamis, personally and professionally. A role-model because he is such a caring and giving person, full of love and concern.

What are the pros and cons of being a businesswoman? How do you balance family and work life?

Pros, the satisfaction of seeing the results of your work. It’s what keeps me going, day in and day out as a person, seeing your product everywhere, as far off as Japan and the US.

Cons, that my family needs me. I have two children, a boy and girl. My son’s just turned seven. I balance these demands by taking them to school every day first, head off to 10th Ramadan city, and make sure to get home by 5 or 6pm to help my kids with their homework, see them to bed, take them to karate class. We have a nanny but only for when I’m out, and my husband, bless him, helps tremendously with the kids. My priorities are always, children, family, work. In that order. But it is still hard, making it difficult to meet customers and travel abroad, keep up to speed with retailing and the global fashion scene.

Of all your accomplishments, which do you feel most proud of?

Making the ‘area rug’ a fashion piece. They no longer look at rugs as a necessity but keep their eye on the latest color. We did this. People now change carpets when the fashion changes, not when it falls apart.

What’s the most valuable lesson you’ve learned over the years? How do you approach life?

To appreciate every day and to appreciate the people I love the most – life is too short for anything else. I’m now past the stage of caring about those who pretend to like you or to dwell on small talk. The ‘happy go lucky’ approach, thank God for everything I have and take things one day at a time.

What’s your favorite quote, something that resonates with you?

My favorite quote is, “Everything bows to innovation, even success.”

What’s the best piece of advice you’ve been given? And what advice would you give to a young a woman who feels ‘stuck’ at the start of her career?

Keep pushing; don’t give up; practice, practice, practice. That’s what I tell my kids. As for my advice, I’d add ‘no in-betweens’. Either give it all you’ve got or don’t do it. Work full-time or go somewhere else.

 

The Best Cakes in Town

Looking for a treat to satisfy your sweet tooth? Don’t waste your time and check the best venues for tasty cakes and desserts around town in this list we’ve put together for all the dessert-aholics out there!

Batter Half & Co

17 Mohamed Mazhar St, Zamalek, Cairo.

02 2737 0036

info@thebatterhalf.com

 

 

Cake Café

14, Al Sheikh El Marsafi St.

0106 041 9070

 

Cookies ‘N More

0109 143 3740

www.cookiesnmorestore.com

 

Crumbs cupcakes & more

5, Ibn Nabih Street, On corner of Ismail Mohamed St, Zamalek.

0100 211 5455

Devour Cupcakes

Mohandeseen: 18 El Fawakeh St. off Abdelhamid Lotfy St.

0122 080 6066

Heliopolis: 21 Cleopatra St. Korba. 0101 511 1151

www.devour-cupcakes.com

Dina Cantina

DownTown Kattameya, New Cairo 0100 008 3807

Sky Mall, Near New Cairo Court, New Cairo

0100 008 3806

www.dinacantina.com

The Four Fat Ladies

0127 001 1701

nira@thefourfatladies.com

 

Le Bec Sucré

22 Taha Hussein St. Zamalek.

02 2735 0652, 02 2291 4185

www.presidenthotelcairo.com

Le Carnaval

Heliopolis: Roxy Square Mohandeseen: Al Hijaz St.

Dokki: Michelle Backum St.

Hotline: 16075

Nino’s

7 Okkba St., Dokki.

0102 314 7888

facebook.com/ninosegypt

Nola Bakery

Mohandeseen: 6 Lebanon st.

Heliopolis: Korba, 1 Ibrahim Pacha st.

Maadi: 84 Road 9

6 October: Americana Plaza

Rehab: Gate 6

www.nolabakery.com

Tingles

0127 146 0500

tinglesegypt@gmail.com

 

Tortalicious

Arkan Mall, Sheikh Zayed.

0114 884 6630

 

Tortina

www.tortinashop.com

facebook.com/tortinashop

Crave’s Classic New Yorker Cheesecake Recipe

History, recipe & tips into one of the most favored desserts to date

By Crave 

Plain, coated in sauce or blended with nuts – this soft & creamy dessert remains one of the most favored on any menu, to many.  Whether it’s the creaminess of the cream cheese, crumble of the crust or a combo of both, it definitely has won many hearts over.

With the U.S. taking over this delicacy and bringing the New York version to the forefront, this delicious dessert has interesting facts to share about its origin.

Where & How?

• Originating in Greece, it is said that the first cheesecake hailed from the island of Samos.

• The original version of it consisted of flour, wheat, honey and remnants of different cheeses, which was served to athletes during the first Olympic Games in 776 BC as well as at Greek weddings.

• With Romans conquering Greece, the recipe eventually started spreading out to Europe then to America with each continent adding its own twist to the recipe, bringing in eggs and cream cheese to the hot and cold version of the cake.

Cheesecakes around the world – did you know?

A quick look into the history of cheesecake revealed that it differs from region to region. Sometimes blending in fruit within the cheese mix is one version.

• Italians use ricotta in the cream cheese mix.

• Germans use a very sour type of cheese which tastes very much like yogurt.

• The French use Neufchatel cheese (one of the oldest in France).

• In Belgium the crust is made used a chocolate based Dutch-Belgian biscuit.

• Matcha Green Tea in Japan is folded in with the cheese.

COLD VS. HOT

You can prepare cheesecake either by baking or refrigerating – they’re both as delicious and creamy. The difference is the hot version requires incorporating eggs into the cream cheese mixture and baking the crust.  The cold version requires you to freeze the crust for 10 minutes and then chill the cream cheese filling for about 3-4 hours.

Below is the Classic New Yorker Cheesecake recipe, but we decided to share the hot method as there’s a bit of baking in there which makes it very therapeutic.

 

Classic New Yorker Cheesecake Recipe

For The Crust

5 tablespoons unsalted butter, melted, plus room-temperature butter for pan

12 digestive biscuits/graham crackers – crushed

1/4 cup sugar

1/4 teaspoon coarse salt

The Filling

2 -3 packs (Philadelphia or Kiri)

1 1/2 cups sugar

1 teaspoon finely grated lemon zest, plus 1 tablespoon fresh lemon juice

1 teaspoon vanilla extract

1/2 teaspoon salt

4 large eggs

1 cup sour cream

Method

1. Preheat oven to 375 degrees (moderate) and butter a round oven baking pan while you make the crust.

2.  Mix biscuits, melted butter, sugar, and salt. Press mixture into pan and bake until it’s set (12 to 15 minutes); let it cool down.

3. Beat cream cheese with sugar, until fluffy. Add lemon zest/ juice, and salt. Beat in eggs, one at a time, scraping down side of bowl after each addition, then add sour cream at the end.

4. Boil some water in a kettle and wrap bottom half of pan in foil. Pour in filling; place in a roasting pan. Pour in boiling water to come halfway up side of pan.

5. Bake until just set in center, about 1 3/4 hours. Remove pan from water; let cool 20 minutes.

6. Run a knife around edge; let cool completely.

6. Cover; chill overnight before serving. Add caramel, blueberry, raspberry or chocolate sauce before serving.

Perfumes

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