The Magic of Grand Hotel

Dina El Sherbini on her Role, Life and Reaching Goals

By Hilary Diack

Drawing viewers to their screens each Ramadan evening, Dina El Sherbini won kudos for her riveting performance of Ward in Grand Hotel, the cunning, ambitious and ruthless young woman viewers loved to hate. Adding to her already diverse and impressive repertoire, this part showcased her ability to bring out the best in even a difficult character. Cairo West Magazine took the opportunity to catch up with her after a hectic summer.

CWM: Dina, your portrayal of Ward in Grand Hotel has received a lot of acclaim, were you expecting such a reaction?

DS: Not at all, as Ward was rather evil. I was honestly afraid that people would not like her or be able to warm to her. It was important for me to inject some emotion into the role, especially with her children, so our viewers would be able to empathize with her to some extent. After all, even the most dysfunctional character must have some saving graces.

How did you prepare yourself for the role?

Honestly, we had an amazing director and scriptwriter, so we developed the character together. I searched for ways to make her more appealing, to let people find a little love for her. First, I had to immerse myself into her character, to sincerely be able to love her myself. Without that, the portrayal would not have been convincing.

The series itself was massively popular. What do you think appealed so much to viewers?

Our viewers loved the series. They saw Egypt the way they wanted to see her: the setting of such an iconic hotel, the amazing scenery, and the glamour and romance of that era. All of these things bring incredible nostalgia, and a craving for the beauty that Egypt has.

Audiences are tired of the constant barrage of films and series with drugs and overdone gratuitous violence; they want a return to something more intriguing.

Were there any standout moments during filming that will stay with you?

There were so many. I am sure I will never forget the scene when Ward was giving birth, and also when she died. We filmed this part in Lebanon, and the scene needed me to sit in cold water for around 15 hours. That was the last day of shooting and will remain etched in my memory for a long time to come!

In what way have your personal life experiences helped you in developing the characters you play?

 Life inevitably makes you stronger as it presents you with different situations. We keep learning every day, and of course I draw on these insights when preparing for my roles. The experiences of people close to me also have important emotional impact; I find these inspiring and helpful when interpreting a character.

In the world of film, as many other fields, careers always seem to have their ups and downs, what is your advice for keeping on track?

Work hard, do your best, read a lot, study, and have faith. It is important to keep your goals in sight.

Looking forward, what type of roles do you see coming up that would interest you?

I would love to play the part of a deaf and dumb woman. It would stretch my abilities so much, to be able to emote and express using only body language, emotions, facial expressions and my eyes. Now, that is acting…

What are you working on at present?

A high-powered action drama called Gawab Ieteqal ( or Gawab a3te’al )with the wonderful Mohamed Ramadan. It is a joy to be able to work with director Mohamed Samy as well. All round, we have great chemistry. Mohamed Ramadan is an amazing actor, and an amazing person.

What about hobbies, pets and time to relax?

My work is so demanding I really can’t find time for hobbies. However, I always manage time for my darling Golden Retriever, Latchi.

How do you stay in shape? 

I adore food and eat a lot. That means I need to burn up the calories by working out regularly, every day if my schedule allows. I use an exercise bike and enjoy Pilates and cross-fit too.

Quickfire Round:

Your favorite way to relax?

Go to the sea

Comfort food?

(Pause)… Fast Food

Most treasured item of clothing?

My shoes. All of them. Apart from that I dress according to my mood.

Last book read?

Hepta by Mohamed Sadek, and Afrah El Kobba by Naguib Mahfouz.

Getaway holiday location?

Gouna 

Person who makes you laugh the most?

All of my family, they have great humor

Morning or night person?

Mornings for me.

What is your favorite app? 

I must admit that I am not into tech at all. Forget about apps, I use my phone as a phone. Bas.

Bringing Her Talent to Grand Hotel

Anoushka on Acting, Singing, and Clean Eating

By Hilary Diack

If any one character from Ramadan 2016 television will remain imbedded in our memories for years to come, hands down it’s the autocratic matriarch Esmat Hanem from Grand Hotel. Superbly portrayed by the multi-talented Anoushka who embodied so much of what a woman is capable of in the face of insurmountable challenges. Cairo West Magazine chatted with Anoushka, and got to know her a lot more intimately.

CWM: In Grand Hotel how closely does Esmat Hanem resemble your real character?

Anoushka: Undoubtedly we do share certain characteristics: emotional intensity simmering under a reserved surface, dignity, and inner strength. It must be added though that I am more of an open book, and have a strong code of ethics that I live by, so I could never go to the lengths that Esmat went to in order to reach my goals.

What qualities do you most admire in her, in spite of her being the villain of the piece?

Oh, isn’t calling her a villain a bit harsh? She really didn’t have many options open! You have to admire her inner resilience, her ability to strategise, her talent for manipulation, all while defending her pride, reputation and position.

What was the most difficult scene for you in Grand Hotel?

There were several, but the most challenging would have to have been the final scene with her daughter. You need to draw deeply upon your emotional reserves when playing this type of role.

What did you enjoy most about the filming process?

It was a joy to be in. I loved the series, and we had a stellar ensemble with a great rapport. The era, with its beautiful decor, furnishings and costumes totally resonated with everything that appeals to me. The style of conversation, the body language – I have to say that I enjoyed every part of it and felt so at home in the role.

How did you meet the challenge of filming two different series at the same time playing extremely different characters?

Logistically all credit has to go to the production managers. They arranged the timetables so well that things flowed really smoothly. This made it a lot easier for me to focus on playing the roles. I enjoyed both characters, and each role had its own demands. I found elements within myself reflected in both characters so it wasn’t difficult making the transition during filming periods. The series Seqout Hor really drew attention to how devastating depression and mental illness can be, not only for the sufferer, but for all who live and interact with him or her.

As we spend so much time on set while filming series, most of the cast set up their rooms in the studio to resemble their home atmosphere. We bring special items of furniture, mementos and familiar objects to keep us from feeling cut off from family and friends.

After the massive success of Grand Hotel, what are your future plans?

It was a busy summer, so definitely a late season holiday at the beach to revitalise. I have to read through quite a few scripts for roles I am considering as well. I have never placed myself in the position of ‘having’ to play any part, I must ‘feel’ for what I do. I am also currently kept busy working on a new album, and that takes up a lot of my time and energy. And, when time permits, overseeing the work on my new house.

Which is closer to your heart, singing or acting?

Whatever you do, you have to love your job. For me, both have massive importance, but in different ways. Expression of ideas and emotions are core to both. In acting, you are part of a dynamic interchange of thoughts, emotions and body language, all delivering a message. Empathy and communication between all members of the cast and crew is paramount for reaching the finished product. It is all about give and take.

When singing, being up there alone on stage, I draw into my own cocoon and find the depths of my feelings.

What is the background of your new album?

For me, singing has to come from the heart, so it is based on both personal experiences and events relating to others that have had an emotional impact on me. Above all, the songs are about matters I relate strongly to.

What is your beauty routine? 

Beauty routine? Hmm… Maybe I should have one. I like to keep life uncomplicated and work from the inside outwards, so I focus on feeling well and balanced through a healthy lifestyle. I avoid salt, sugar, dairy products and oil in my diet, although I love food. Bread is definitely my guilty pleasure. I don’t smoke, and get exercise by going for long walks with my dog, and I enjoy horseback riding when time permits. Swimming is vital for me, so I make an effort to be near water as much as possible. I make an effort to remember to drink plenty of water as well. And importantly, I keep my baggage light by not bearing grudges.

Quick Fire-Round

• Who is your celebrity crush?

Anthony Hopkins… and Sean Penn, Denzel Washington and Meryl Streep. I also have a lot of respect for Egypt’s own Nelly Karim, both as an actor and a person. We must be very proud of her achievements.

• How many pairs of shoes do you own?

Oh, I adore shoes… and bags. Too many to count.

• Describe your perfect day.

Get up early, make sandwiches, hit a secluded beach with my dog and a few close       friends to enjoy silence, apart from the gentle sound of the waves.

• Describe yourself in one word

Emotional

• Vacation spot?

I would love to visit the temples of Tibet, along with India and Thailand.

• Colour you never wear?

I wear whatever is required when it comes to costumes, but do not go for mauve or      orange in my own wardrobe. I feel at home in white, turquoise, and soft pastels.

• Early or late riser?

Definitely early, the calm energy of early morning is wonderful.

• Winter or summer?

I am really a cold weather person at heart.

Pull Quote:

“I have never placed myself in the position of ‘having’ to play any part, I must ‘feel’ for what I do.”

Showcasing Local and International Cinema

By Hilary Diack

Once again cinephiles of Egypt will be able to enjoy a varied and thought-provoking range of offerings at the upcoming 38th edition of the Cairo International Film Festival. Running from the 15th to 24th of November 2016, the menu includes full-length films, short films and documentaries. Entries have been submitted from many countries, and standout films include Michael Moore’s Where to Invade Next, and In the Last Days of the City by young award-winning documentary-filmmaker Tamer El Said.

In addition to a full schedule of screening there will be seminars, lectures and associated events to attract a broad audience. Visitors are expected from both neighbouring countries and further afield, with some big name celebrities from abroad expected to join the ranks of the local stars, producers and directors.

The 3rd Cinema of Tomorrow International Competition will take place concurrently within the framework of CIFF. This covers short films, including fiction, animation, documentaries and experimental works. The competition throws the spotlight on up-and-coming filmmakers while building cultural bridges around the globe.

Cairo West Magazine sat with media expert and producer Amr Koura, to learn more about what is behind such a major event. Recently appointed as a consultant to the Advisory Committee, Koura has the breadth of experience and acumen to ensure that the important opening and closing ceremonies run smoothly and with the expected fanfare.

Following the success of recent Arabian Cinema Awards, held at Movenpick Media City in Cairo, Koura is enthusiastic about the impact this year’s CIFF will have within the community.

CWM: What changes can we expect to CIFF this year?

AK: In a nutshell, better organization, more attendance by stars from Egypt and abroad, and increased interest from the film community worldwide.

What are the benefits to local film industry?

CIFF was first launched in 1976 and was considered to be one of the top ten film festivals in the world. There is no reason why it can’t hold that place again. The benefits stretch far beyond the industry; this is an event that puts Egypt and its pool of talent firmly in the spotlight. It offers great exposure for our own cinema, and the undoubted creativity of Egypt’s filmmakers and stars.

What factors are important to ensure the success of CIFF 2016?

The community can play a vital role by supporting the festival in many ways. The Ministry of Tourism is giving a tremendous amount of help, and will assist in coordinating attendance by leading international stars. Marriott Hotels are our official hotel and are covering catering. The final night will take place in the spectacular garden of the Mena House at the foot of the Pyramids.

Promoters, the official organizers are sponsoring the opening dinner, and leading advertising and PR agency JWT, as the agency for the Egyptian Tourism Board is donating promotional materials along with their services. CBC will be offering airtime along with sponsor benefit packages and support.

We actively encourage local companies to see what services and products they can contribute in order to participate and allow the event to reach its full potential.

Where will the opening and closing ceremonies take place?

These will be lavish red carpet affairs at the iconic Cairo Opera House. The organization behind this is massive and needs to be finely tuned; attention to detail is key for us. There will be a special area for press and media, which will facilitate communication and coverage, and we expect many interesting interviews to result from CIFF this year. Of course there will be representatives of foreign press, especially from the industry, such as Variety and Hollywood Reporter.

Which film will have the honour to be first to be screened?

That privilege goes Women’s Day written by Hana Attiya, directed by Kamla Abu Zekry, and produced by Elham Shahin, the film also stars Elham Shahin, alongside Nelly Karim, Mahmoud Hemeda, Ahmed Daoud, Nehad El Sebai, Ahmed El Fishawi, Farouk El Fishawi, Hala Sedqi and Iyad Nasser.

The story revolves around the impact on women within a community when the local youth center decides to allocate a day at the swimming pool especially for women. The social, psychological and emotional reverberations are reflected succinctly in this masterful work.

What awards will be presented?

There are several:

• The Golden Pyramid for Best Film, to be presented to the producer.
• The Silver Pyramid – a Special Jury Prize for the Best Director
• The Naguib Mahfouz prize for the Best Screenplay
• A prize for the Best Actor
• A prize for the Best Actress

A prize for the Best Artistic Contribution

We then caught up with producer Mohamed Hefzy to find out more about what we can expect:

CWM: What other events will be integrated into CIFF this year?

MH: As per the previous year, I am looking after the coproduction conference of Cairo Film Festival, titled Cairo Film Connection, which is in its fourth edition this year. Filmmakers and producers with exciting projects, which we select come to meet with co-producers, sales companies, and other film experts that can help them to move their projects forward. The connection selects films in development, production, or post-production. There are also prizes given to the winning films as selected by a jury.

What important trends do you see in cinema festivals taking place?

Generally the big name directors all target Cannes, followed by Venice, Toronto, and then Berlin. Sundance and Telluride (the big US festivals) are very US centric. As far as sales, independent yet star-driven English language films still dominate the market, after of course big studio pictures from Hollywood.

For art house or auteur driven world cinema, France still remains the number one market, with hundreds of such films released every year.

Information regarding venues, screening and events can be found on the Cairo International Film Festival website: http://ciff.org.eg/