ZED Showroom: A New Engaging Take on Real Estate Sales


Taking Sheikh Zayed by storm is all things ZED: ZED Park, ZED Winter Wonderland, and now ZED Showroom, redefining the client-developer relationship forever. Forget walking into a sales center, looking at a model of the compound then sitting a table with a sales person to look at a bunch of maps and plans. At ZED Showroom clients and potential buyers can discuss their future properties over a delightful meal.

ZED Showroom is Designed by Ora Head of Design Architect Khaled Morgan and the design team Mariam Azmy and Marc Moheb.
“ORA conceptualized a brand experience that creates a high-impact lifestyle environment. The space evokes the atmosphere and drama of a gallery space, rather than that of a conventional sales center, allowing the development to be curated in an impactful, eye-catching way.”

The project has been developed and built by Hisham Ghorab of Style Design and the lighting design is by Noha Mohsen (Enlighten.)


“Instead of having the ordinary sales center packed with meeting rooms, offices and advertising banners, ZED Showroom is a flexible open space. Divided into two spaces; The showroom and the restaurant; Italiano – an Italian restaurant operated by Pier 88.”

Although the project has two distinctive functions, they are meant to complement each other responding to the vibrant culture of the mixed-use development ZED Sheikh Zayed. The main entrance, crowned with a floating bird nest carrying samples of the park’s trees, is the landmark of the entire project. It leads to the highest point of the park; the outdoor terrace that enjoys the outstanding views over the 65 acres of ZED park where ZED Winter Wonderland takes place.

At ZED Showroom the ground floor space is clean and light, combining wood, concrete, steel and glass elements alongside fully exposed services to create a bold experimental feel, while the mezzanine floor presents customers with a richly atmospheric, relaxed feel, encouraging interaction with the model and the spaces at a more leisurely pace.

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