Castle Development continues to support its customers through employing Fawry’s services to serve their needs. Cairo, March 10, 2021 – Castle Development, a company that focuses on developing high-value real estate, and Fawry, the leading digital transformation & E-payment platform in Egypt signed a protocol where the latter is projected to help in collecting customer payments through their service.

Eng. Ahmed Mansour, CEO of Castle Development, and Eng. Hossam Ezz El-Din, CCO of Fawry, along a lineup of representatives from both entities were present during the signing. The agreement allows for customers to pay installments through two different methods; through heading to any of Fawry’s locations, or pay online.

The agreement comes as part of Castle Development’s efforts to support their customers and eliminate any obstacles that may come their way; this service will save time and effort while reducing the chances of having to go to a bank or waiting in line for long periods of time to make a payment.

This step is in line with Castle Development’s efforts to digitize its services, especially during these times, as well as with the Egyptian government’s work towards digitizing all financial services and opting for electronic collection of payments as an alternative to traditional methods.

Fawry’s services are spread across 194,000 locations in all of Egypt’s governorates. Based on its own-patented technology, that is fully compliant with international security standards of the ISA 27001 and PA DSS certifications, Fawry performs more than 3 million financial operations daily.

“We constantly strive to provide our customers with various aspects of convenience and safety while making their daily lives smoother. Recent challenges following the COVID-19 outbreak allowed us to take a more serious approach towards the different ways that ensure our customers are safe as they make payments for their future homes, and this is how we landed on Fawry, a company possessing the latest technologies in its feild,” said Eng. Mansour.

He further added that “the application of digital solutions across varying sectors is no longer a choice; it has become a requirement as far as future endeavors are concerned. At Castle Development, we believe in the effect digitization has on our work and how it aligns with the government’s efforts of creating a “digital Egypt” to achieve economic growth. It also has an immense impact on the country’s work towards exporting real estate as Fawry’s services accept payments in USD, EUR, and others, making our products more accessible.”

Fawry offers a lineup of e-payment services for individuals as well as entities through multiple channels including online, using ATMs, mobile wallets and retail points. “Fawry introduced e-payment methods to Egypt; through Fawry, people were able to maximize their use of technology when paying money.

Moreover, the company was able to assist its partners, which include banks, owners of medium enterprises, and institutions in adding value to their businesses through introducing digital channels of payment,” said Eng. Ezz El-Din.

He went on to explain the significance of signing such an agreement with Castle Development saying that “partnering with a developer with premium-quality projects taking place at the New Administrative Capital is a paradigm shift for both parties, especially that Castle Development will be the first real estate developer who uses Fawry’s services to receive installments from its customers. Moreover, the company’s efforts towards digitization and the way it aligns with similar government plans, demonstrate this developer’s remarkable impact on the market.”

Castle Development focuses on the development of high-end real estate projects in Egypt, including residential, commercial, and administrative developments. Established in 2018, the company possesses a paid capital of EGP 1 billion, with investments in the New Capital alone worth EGP 4.5 billion spread across its three projects in the area including their flagship project of Castle Landmark, the commercial project of East Side, as well as another commercial endeavor currently under construction.

Since its inception, Castle Development has made a priority to offer its customers unique services; which include its one-of-a-kind partnership with Allianz Insurance – Egypt, who will cover all remaining installments in case the owner, who purchased property from Castle Development, passed away, and other partnerships that add more layers to the level of trust the company has with its customers.

Red Bull’s Ukrainian athlete, Alexander Titarenko, made his way to Egypt as a special guest to the Egyptian parkour community.

During his visit, Titarenko met a coterie of parkour’s practitioners, and shared together their experiences and enthusiasm, especially that parkour is widely popular recently, and considered one of the skyrocketing extreme sports worldwide; which Red Bull always spotlights and give its practitioners the credit they deserve.

Titarenko is a freerunning star who won numerous parkour titles all over the world. Claimed the first place in ‘Red Bull Art of Motion’ in Greece, 2017, ever since Titarenko has been named amongst the best parkour athletes globally.

Earned his fame by invading city streets, jumping among vehicles, over fences, and from one building to another. His name on a video title became enough to reach a crazy number of views on different platforms.

Thankfully, Red Bull was able to bring Titarenko to Egypt to present his first ever performance on its lands, in the city of Alexandria, along the corniche road, and amid the old-classical neighborhoods.

The video starts with Titarenko’s arrival at Alexandria’s tram station to meet his Egyptian friend; who disappears searching for a ride for his foreign friend.

In an instant, Titarenko finds out that his luggage has been stolen where the ‘unusual pursuit on the streets of Alexandria’ begins, ending up with a mind-blowing astonishment.

The Egyptian authorities facilitated the process of shooting the video, by providing the required permits to come up with a befitting video to the majestic Egyptian lands along with the stellar athlete, as it’s expected that the video will have very high viewing rates due to global interest in the game, and in the events held in Egypt precisely.

Click on the link to be directed to the video

About Parkour:

Parkour is the act of moving from one point to another using the obstacles in your path, if possible, and avoiding them some other times to save time and increase speed. Raymond Belle, The French “inventor”, introduced parkour by the end of the 1990s. The World Freerunning and Parkour Federation was founded in 2007.

About Alexander Titarenko:

Born in Mariupol, Ukraine, on July 5th, 1994. The Ukrainian athlete went global after winning first place in ‘Red Bull Art of Motion’ competitions in Greece, 2017.

Parkour Classes in Cairo

Castle Development is the Official Sponsor for “Tatweeg”

In line with Egypt’s vision to support entrepreneurship as one of the drivers of economic growth, I-EVENTS, founded and managed by Amr Mansi, launched Egypt’s Entrepreneur Awards (EEA) aiming to acknowledge the state’s brightest entrepreneurs across various industries.

The awards ceremony is scheduled to take place in May 2021 and will celebrate these brilliant entrepreneurs in a glamorous event with plenty of networking opportunities, entertainment and above all, appreciation.

The objective of this event is to honor the achievements of rising entrepreneurs who
have established themselves as leaders in their industries, and to inspire entrepreneurs
who are starting out as well as create a solid platform for the greatest minds to meet.

Egypt’s Entrepreneur Awards is the first-of-its-kind in Egypt to celebrate entrepreneurs; what sets it apart is an advisory board that features some of Egypt’s leading business
and entrepreneurial minds. Their role is to provide objective expertise and guidance, making EEA a credible and
influential entity.

The advisory board includes Ahmed Elsewedy, President & CEO of Elsewedy Electric S.A.E.; Aladdin Saba, Founding Partner of BPE Partners; Ahmed Habib, President & CEO of Harvest Holdings & Founding Member of EO Cairo; Hussein Rifai, Co-founder and Executive Chairman of Inertia Holding; Dina El Mofty, Founder of Injaz Egypt;
Neveen El Tahri, Chairperson at Delta Shield for Investment; Onsi Sawiris, Co-Founder & Managing Partner at HOF Capital; Thuraya Ismail, Executive Director of Mentor Arabia & Eisenhower Fellow; and Wael Fakharany, CEO of Omnix International.EEA’s official website launched last month to introduce the awards and allow nominees
to submit their applications. There will be over 15 categories represented such as: Architecture & Design, Fashion & Jewelry, E-Commerce, Education, Fitness & Lifestyle, Food & Beverage, Media & Advertising, Social Entrepreneurship, Tourism, Next Generation Family Intrapreneur, and more.

The nominations will be presented to and evaluated by jury panels comprising of at least
three top industry experts that have been meticulously selected by the advisory board. EEA is powered by Inertia Holding, a powerhouse in real estate and development with
several projects across Egypt. “Inertia believes that entrepreneurship is essential to the
economic development of Egypt.

We support and believe in EEA’s vision to encourage and support talented individuals as this reflects our own values in aiding the development and growth of the entrepreneurial ecosystem,” said Hussein Rifai, Co-founder and Executive Chairman of Inertia Holding.

Moreover, Orange and PepsiCo will be sponsoring the events as EEA’s Co-Partners. In addition to sponsoring EEA, PepsiCo empowers Egyptian youth through various initiatives in the entrepreneurship and sports fields.

Inside the Gouna Film Festival with GFF CEO Amr Mansi

The new store in West Cairo is fully integrated with the mall giving direct access to the store. It is spread across 19,500 square meters, expecting over three million visitors in 2021.

For the first time ever, customers can enjoy digital shopping, planning tools and delicacies from the IKEA Bakery.

IKEA, the region’s leading Swedish home furnishing retailer, and a member of Al-Futtaim Group of companies, has successfully opened doors to its second large format store in Egypt at Mall of Arabia expecting to receive up to three million visitors in the first year.

Spread across 19,500 square meters and located in 6th of October city, the store targets the communities of West Cairo and its nearby neighborhood such as Sheikh Zayed, Dokki, Mohandesin, Zamalek, Haram, Giza, and more.

With the aim of creating a better everyday life for many people, the store captures a new growth corridor and aims to have a positive impact on the lives of almost five million residents.

The inauguration of the Mall of Arabia store witnessed the presence of Omar Al Futtaim, Vice Chairman and CEO of Al-Futtaim Group, Dr. Per-Axel Frielingsdorf, Chargé d’affaires at the Swedish Embassy, Basil Ramzy, CEO of Marakez, Vinod Jayan, Managing Director of IKEA – Al-Futtaim in UAE, Egypt and Oman and virtual attendance by Jon Abrahamsson, CEO of Inter IKEA, and Konrad Grüss, Managing Director of Inter IKEA systems.

The opening also saw attendance by high profile VIP guests and customers who queued up to experience the opening and be amongst the first to enter the new store.

Vinod Jayan, Managing Director of IKEA – Al-Futtaim in UAE, Egypt and Oman stated: “Today marks an important day for IKEA Al – Futtaim, bringing us closer to our vision of creating a better everyday life for the many people here in Egypt.

We are extremely excited to open our second store in Mall of Arabia, 6th of October City. The store location will enable us to close the gap between West Cairo residents and deliver a fulfilling IKEA shopping experience.’’

He also added: “At IKEA we are committed to creating a positive impact on people, society and the planet by making sustainable living affordable, attractive and accessible.

We have introduced new features such as digital signages, planning tools and the first ever small sized IKEA Bakery that aims at improving the overall experience of the customers in the store. ’’

The store caters to the diversified needs of customers, through great home furnishing inspirations, ideas, and products for every corner of their home. The store is fully integrated with the mall with four direct entrances across two floors.

The new store provides in-store digital planning solutions for its storage systems that guides customers with information about the range of products available and desired designs, hence enrich their shopping experience.

The new store is built with sustainability at its core and contributes to the brand’s global efforts in this direction. IKEA has invested in new-age technology for AC equipment’s which saves 30% of the energy consumption as well as all lights in the store are LED. These save 80% of energy consumption compared to conventional lights. Finally, the roof has been planned to be ready to receive the solar panels system.

Following a more integrated layout, home furnishing accessories is displayed with furniture products making customer shopping experience smooth and convenient. The store offers more than 7,500 products that are ready to be purchased immediately, featuring more than 1,600 products with new lower prices, along with 1,400 new products that suit all tastes.

For the first time in Egypt, the IKEA Bakery will be available that sells an array of Swedish delights and healthy bread selections. The spacious IKEA Restaurant design accommodates around 450 seating capacity and offers designated private plug-in working stations for customers who want to work from the restaurant.

IKEA Egypt, a member of Al-Futtaim Group of companies, has been offering an extensive range of home furnishing products & accessories of good design, value and functionality for the past eight years.

With stores located in Cairo Festival City, Mall of Arabia and seasonal stores (plan and order point) in Sahel, the brand closely follows the popular self-serve and self-assembly concept which was conceived in Sweden over half a century ago.

Azza Fahmy X Kesmat Concept Store at Diplo