Rapid Transformation Therapy

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Selma Koehn Introduces a Holistic Program

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By Amy Pugsley

 

As we learn to become more sensitive to the messages our bodies send about our state of health and wellbeing, the more popular alternative forms of healing become. Cairo West Magazine sat down with Selma Koehn, one of Cairo’s holistic healers to learn about her alternative healing practice.

CWM: Which alternative healing methods do you carry out?

SK: My approach is called Rapid Transformational Therapy, where I have specialized myself in hypnotherapy. It is a method that is developed by Marisa Peer, UK’s best therapist, who personally trained me. In addition, I use a mix of energy healing and energy psychology methods like Matrix-2-Point, Reiki, Pranic Healing, Neuro-Linguistic Programming and PEAT (Primordial Energy Activation and Transcendence). While my methods can free a person from some of their issues, they mainly complement other medical forms.

When would a person benefit most from this type of therapy?

This type of therapy can benefit anyone from those with illnesses like cancer to those with chronic psychological ailments or anyone in between. The benefits of alternative healing methods are multifaceted as my treatments are tailored individually to each of my clients. It is very important to understand that alternative medicine and energy healing are pathways to holistic health, which compliment other types of traditional medicine. Therefore, anyone facing an issue big or small has the potential to benefit from these practices. Rapid Transformational Therapy provides patients with support to improve emotional, mental, and physical health.

What are the most common psychological and physical conditions that you come across? 

In my practice, I see a wide variety of clients with different psychological and physical conditions. I am specialized in addictions, depression, anxiety, and trauma, but I cover a wide range of health and personal development related topics. The most common conditions I come across are clients facing self-love issues. Many of my client’s adult problems stem from issues rooted in their childhood. Typically, these problems are based in a lack of exposure to the proper love and nourishment during one’s upbringing. While my practice is in Cairo, I have worked with a multicultural clientele and have found that people globally all share a common thread. Many people believe they are not enough and that they are lacking in some significant way; this belief causes many psychological and physical problems for people. The second most common type of condition I would say is physical issues like chronic pain and unexplained physical ailments like fibromyalgia.

Can the therapies be used concurrently with traditional medications?

Yes, the therapies are actually best used concurrently with other medical treatments, as alternative healers are not medical doctors. There is no need for a client to choose one track or the other but to use both concurrently to achieve the best possible results. When a client comes to see me for the first time I always discuss their case and familiarize myself with their entire medical situation. It is important to make the process as holistic as possible because the overall goal is to help and heal the client. Honestly, I am not allowed to tell a patient or recommend a patient to stop seeing their other medical practitioners, and it is my job to be responsible in my work and recognise the limits of my practice. Each person needs to weigh the benefits and the limits of alternative healing methods and decide for their selves.

Can the treatments be applied to children as well as adults?

Yes, absolutely, Rapid Transformational Therapy can be applied to both adult and child clients, but it is far more common for me to treat adults in this line of work. Next year, I will be hosting educational workshops around Cairo with the intention of expanding my practice and seeing more young clients. Typically, if children are interested in my services I require them to be over the age of ten for the treatments to be the most meaningful.

How many sessions are usually needed to see a noticeable improvement?

After the first session with my client, I give a ball-park idea of how often they will need to come and see me for change to occur. This first session is important because this is when I gain an overall picture of their background, problem, and desired outcome from this alternative medicine practice. Depending on many factors, I then decide because each client’s case is so different and so unique. From experience, clients usually come to see me for about three sessions over the course of 1 to 2 months, but clients with more severe conditions require a longer process.
What follow up is needed to ensure that the benefits are maintained?

After our initial meeting, I contact my clients to follow up with them to see how they are feeling after the treatment. Since we are working towards a goal I like to monitor how they are feeling to help guide their healing. The goal is to have clients see me for a maximum of three to four sessions over a period of time but again, everything is individualized and catered to the client’s individual needs. I had a client who stopped smoking after only one session, which is amazing, but other clients with more complex problems need to see me for a series of hypnotherapy and energy healing sessions to achieve their goals.

Have you seen a change in people’s willingness to go for more holistic approaches in health issues?

People are now more open to a variety of traditional and alternative medicine practices as they become more mainstream and accessible. Usually, if a client is coming to me for treatment they have already decided that they are willing to make a life change as seeking alternative healing methods involves a conscious approach to your physical and psychological ailments. But results, as is often the case, are completely dependent on the person’s readiness and wiliness to seek help. Some people are hesitant to get help because the issues they face have served them for so long they have become ingrained as part of their identity. Some people, even when they are going through treatment, are slow to let in the new and release the old.

 

Selma Koehn is aware that much education is required about her type of work as is needed to promote her practice; many people are still familiarizing themselves with alternative medicine. Natural, alternative medicine practices will never completely replace traditional Western medicine, but many people are looking for more holistic ways to heal. There has been a rebirth and refocus towards organic, holistic, and ancient pathways as many people are skeptical of traditional medicine and big pharmaceutical companies. Koehn also warns of irresponsible practitioners who are unrealistic about the limitations of energy healing. While these methods can be used to create a holistic healing environment, they cannot be relied upon to cure many serious diseases and psychological disorders. Using energy healing for mild depression is far different from using it to cure bipolar disorder and the benefits and limitations need to be weighed; it is a fine balance indeed. Koehn, at the end of the day is a Rapid Transformational Therapist and she loves to see her clients leave with a smile, and hopes to free people from their issues, one client at a time.

Contact: ( For Address Book)

 

Address: Karma 1 Office Buildings 2nd Floor above Piraeus Bank, Sheikh Zayed,

Tel:   0100 4000 777/8

How to Prevent Post-Traumatic Stress Disorder (PTSD)

At a certain point of each of our lives, everyone understands that life is full of ups and downs. No one lives his/her life without experiencing both. Some of the downs we face are easy to overcome, but sometimes we can experience traumatic events that can be hard to get past and can sometimes leave scars.

It is unwise to ignore our psychological turmoil, especially since 1 in 3 of the people who experience a traumatic event develop Acute Stress Disorder (ASD) that when ignored can develop into post-traumatic stress disorder (PTSD).

Acute stress disorder (ASD) is an anxiety disorder that occurs within one month of experiencing, witnessing or being confronted with one or more traumatic events and lasts at least three days and can persist for up to one month.

Anyone can develop ASD after experiencing a traumatic event. There are several symptoms that indicate if someone has ASD.

Avoidance:

  • Efforts to avoid the thoughts or feelings associated with the trauma
  • Efforts to avoid activities, places, people or situations that arouse recollection of the trauma
  • Inability to recall important aspects of the trauma (psychological amnesia)

Re-experiencing the traumatic event:

  • Recurrent and intrusive distressing recollections of the event
  • Recurrent dreams of the event
  • Sudden acting or feeling as if the traumatic event is recurring
  • Intense psychological distress at exposure to things that symbolizes or resembles an aspect of the trauma, including anniversaries
  • Physical symptoms when exposed to internal or external cues of the event

Distress:

  • Markedly diminish interest in significant activities
  • Restricted range of affection, unable to have loving feelings
  • Sense of foreshortened future, does not expect to have career, marriage, children or normal life span

Anxiety or increased arousal:

  • Sleep disturbance: difficulty falling asleep or staying asleep
  • Irritability or outburst of anger
  • Difficulty concentrating
  • Hypervigilance
  • Exaggerated startled response

How can ASD be treated?

The first step in the treatment of ASD is recognition. The moment someone recognizes he/she has a problem, they need to visit a doctor to evaluate their symptoms and determine their needs to know the best treatment for them.

There are different ways to treat ASD such as:

  • Medication to relieve the symptoms of ASD, such as anti-anxiety medications, selective serotonin reuptake inhibitors (SSRIs), and antidepressants.
  • Cognitive behavioral therapy, which may increase recovery speed.
  • Exposure-based therapies
  • Hypnotherapy

The selection of the best treatment depends on the doctor’s evaluation to the patient’s case since the effect of any of the treatments differs from one case to another

Many people with ASD are later diagnosed with PTSD, which causes a significant amount of stress and difficulty functioning, but when ASD is early recognized it can be easily treated getting the patient to full recovery.

We need to learn how to continue living our lives and overcome all the bumps in our ways, because that is all they are, bumps, they slow us down, but we can still pass them and learn from them.

 

  

 

This article was brought to you by Tabibi 24/7, Cairo’s leading family medicine & pediatrics group practice. Tabibi operates 24/7 and offers its services in the comfort of your own home or in one of its clinics.

 

For more information, you can call 16724.

www.tabibi247.com

Pregnancy Workout Pointers

You need to be aware of the changes your body undergoes during your three trimesters, and learn to cope with them.

Let’s face it, during these months you can spoil yourself as much as you want, this phase is all about you. Once your precious baby arrives he or she will get all the attention, including yours. This is the time that you can prepare yourself for the amazing journey you are about to start. You need to prepare mentally and emotionally, read as much as you can beforehand, as once you have delivered you will be immersed in baby tasks.

Move, don’t take your pregnancy as an excuse to just sit there all the time. Studies have proven that an active pregnant woman is of a better condition than a sedentary pregnant woman. The point of concern is when to move and what to do, and that’s exactly what we are going to discuss here.

Physical exercises are usually not recommended during the first trimester, (the first 3 months of the pregnancy). You must check with your doctor when is it safe to start exercising for your particular case.

From the second trimester, starts the magical phase. Where all the hormonal swings are almost over, no vomiting anymore, no cravings for weird food, it’s just you and your growing baby. Fortunately, the opportunity for you to be active increases and you may start going to the gym.

Walking is one of the best cardiovascular exercises for pregnant women. It is a safe activity to continue throughout all nine months of pregnancy. Start by walking 10 minutes a day four to five days a week and gradually build up to brisk walking of 20 -30 minutes.

Lots of different exercises are recommended during pregnancy, as it helps you control your weight, curb your appetite, reduce lower back pain, improve post-partum belly and help gives you a better prenatal and post natal body. Here are a list of some exercises you can do while pregnant that are perfectly safe. But please remember to consult your doctor before you start:

Just bear in mind, you should not lay on your back, unless your knees are bent and feet flat on floor, and don’t hold this position for more than 5 minutes. >>

And of course Kegel exercise are very important during the last trimester if you are planning a natural birth.

Avoid:

  • High intensity training
  • Long duration exercises, you should have quite rest between sets and exercises. And the whole training session shouldn’t be any longer than 30 minutes.
  • Reaching the fatigue point.
  • Free weight overhead presses
  • Heavy weight training
  • Bearing down during any exercise. Always breathe in and out during the exercise.
  • Wearing clothes that are tight or impermeable to water, you should always wear loose, cotton attire.
  • Tight footwear, that can cause you cramps.
  • Dehydration is your worst enemy, especially when you are working out. You don’t want to worsen those cramps. So drink enough water.

Finally, any signs of chest pain or abdominal pain; discontinue the exercise immediately.

Hesham Khalil is an EFG HERMES

Fitness Center Manager, ISSA

(The Professional Division of the

International Sports Sciences

Association), Certified Fitness Trainer,

Certified Nutritionist.

KEJI

Nikkei Cuisine Comes to Sunset Boat

Fine–dining Nikkei-style comes to the Nile in this brand new and already buzzing restaurant Keji at the Sunset Boat on the Giza corniche. The Peruvian take on contemporary Japanese food is a sensation, with mouth-watering combinations of flavours and spices. Chef Carlos Fat Wong, of Chinese parentage, raised in Peru but trained in Japan, has put together a creative menu full of delicious surprises, and fresh spices prepared every morning by his team. This is one for the gourmet-food lovers out there to enjoy.

Type of cuisine: Nikkei (Peruvian/Japanese fusion)

Signature dishes: Salmon Tiradito, Plancha Octopus, Peruvian Ceviche –fresh raw fish cured in citrus juices and infused with spicy flavours such as Aji Amarillo and Japanese Humdashi.

Dishes sampled: Lightly Cured Salmon with a dressing of fried onions, yoghurt, and miso with artisan honey. It was light, beautifully marinated, subtle and delicious. Beetroot Salad with bean sprouts in a spicy sweet and sour dressing. Traditional Sudado Keji: seabass in a spicy soup (see recipe), a perfect winter-warming dish. Lamb a la Parilla: Lamb cutlets coated in spicy teriyaki, served with sautéed bok choi. Keji Tiramisu Roll for dessert: a total surprise but a good one! Crispy hazelnut rolls filled with mascarpone and flavoured with cacao.

Other menu options that appealed: Toshimuchi Steamed Seabass Filet with ginger, sesame, soy and garlic; Teriyaki Lomo: Imported beef tenderloin, ginger, soy and garlic, sautéed Portobello mushroom and spinach.

Beverages: An amazing selection of Keji’s own freshly made and creative concoctions, such as the ‘Spicy Sour’ with pisco acholada infused with red chili peppers, fresh lime juice, homemade forest fruit oleo sacharum and aromatic spices. As well as the dramatic sounding Bloody Tiger with vodka, chili tomato and vegetable mix. There is also a regular wine list.

Décor: The interior is suave and erudite with warm, subdued lighting, a blend of Far Eastern and modern with a black, grey and gold palette, well-spaced tables on two levels and comfortable seating.

Clientele mix: Couples, small groups, corporate entertaining. A trend-setting fashionable crowd at the weekend.

Ambiance:  Sophisticated but chilled. Smooth contemporary sound track, not too loud. On the weekends the volume is turned up for a younger clubbing-style crowd.

 

 

 

Price range: Moderate.

Opening hours: 4pm to 1am

Address: Sunset Boat, Corniche el Giza (behind Four Seasons Hotel)

Phone number:  Reservations: 01093265311

Facebook: Keji Egypt

Instagram: Kejiegypt

 

Recipe: Sudado Keji

Ingredients:

500gm seabass

40ml fish stock

200gm  tomatoes

15ml sesame oil

1g julienned spring onion

1g julienned red onion

2g minced ginger

3g minced garlic

50g Aji Amarillo paste

Hondashi seasoning

Kion spice

Ground pepper

10ml lemon juice

10ml white wine

2g chiffonade of parsley

2g chiffonade of cilantro

 

Method:

Heat 15 ml of sesame oil in a frying pan and lightly cook 1g of julienned spring onion, 2g of minced ginger, and 3g of minced garlic and kion spice. Add ground pepper, 10ml lemon juice and wine until alcohol evaporates; add 2g each of chiffonade parsley and cilantro, 50g Aji Amarillo paste, season with Keji flavouring. Incorporate tomatoes, hondashi seasoning and 40ml fish stock, then place the fish fillets on top. Lower the heat, cover the pan and simmer until the fish is tender. Finally add 10g julienne tomatoes and red onion. Serve with a few drops of sesame oil, and a bowl of rice.

Cumin Brings Traditional Favorites to Rivulet Plaza

Name of Venue: Cumin

Type of Cuisine: Traditional Egyptian street food with a modern fusion twist.

Signature Dishes: Traditional liver dish (grilled, breaded or Alexandrian), sausage (grilled, breaded, Alexandrian, Turkish, Eastern or cheese), the Cumin Special (liver, sausages, kofta or mombar), Sandwich 4×4 (with sausage, liver, kofta and sakalans), Om Ali and a delicious couscous dessert.

Dishes sampled: The menu contained everything you would expect from a classic Egyptian restaurant. There was a wonderful breakfast selection on offer, and we dived right in with the Feteer Meshaltet. There was too much for one person, so this was a sharer. It was prepared to perfection, with plenty of honey, molasses and cream to dip into.

We followed up with salads and the main course, starting with a generous helping of a delicious Egyptian standard: Baba Ghanoug and a Chicken Caesar Salad, along with a mouth-watering helping of Plain Hawawshi cooked on the grill. The Hawawshi was amazing and definitely something you should try. We also sampled the king of all Egyptian classics: Koshary. It was cooked to perfection, and the chick-peas had just the right slightly nutty texture, something to get your teeth into. The sauces were delicious! To complement this, we had a helping of Pickled Potatoes.  Boiled and then fried and doused in parsley and spices, they were truly delicious!

We were already feeling quite full at this point, but who can resist Om Ali, the mother of desserts? It’s rich textures and flavors were a delight. The Mahalabeya was also irresistible and ended a wonderful meal.

Other menu options that appealed: If I had to pick out something from the extensive breakfast menu, it would have to be the Cumin Combo 2, which consists of foul, falafel, fries, two boiled eggs, cheese with tomato, fresh juice and tea or coffee. The Stuffed Tomatoes from the salads and the Breaded Chicken or Cumin Special (meat) from the mains, also looked too good to not try. From the desserts, the Couscous and the Sweet Potato with Nutella stood out.

Beverage Options: There is an extensive range of hot and cold drinks, including Tamr Hindi (tamarind) and Sugarcane, a good selection of juices, canned drinks and shakes available.

Décor: Street-style fusion, including an open kitchen area, with classic Egyptian motifs. The furniture is all handmade and decorated to the restaurant’s specifications by Earth Gallery. High up on the walls, mock windows with washing hanging, mimics the streets of Old Cairo, clean and presentable for the 21st Century.

Ambience: The combination of the décor and the background music of Hisham Kharma’s modern fusion take on the classic Egyptian sound, creates a feeling of modernity and tradition. Street style and airiness combine in this relaxed environment. Complementing that is the soon-to-come Egyptian movie nights.

Clientele: Families and an upper social class, mainly in the 18-30 age group. Also great for those who just want a quiet coffee and a shisha.

Home Delivery: Yes

Price Range: Moderate

Opening Hours: 10am to 1.30am

Good to Know: A percentage of the profits goes to the Mashro3e Kheir NGO for the benefit of disadvantaged children.

Address: Twin Towers Mall (Rivulet Plaza), Sheikh Zayed, 6th October.

Tel: 0100 573 0033

Facebook: www.facebook.com/cumin.egy

Instagram: cumin.egy

 

Recipe:

Alexandria Style Liver

Ingredients:

250gms of liver

50gms green pepper, finely chopped

25gms yellow and red pepper, finely chopped

2 teaspoons of crushed garlic

Oil

Salt and pepper

Lemon

Spices

Put the oil in the frying pan and turn on to a low heat.

Cut the liver into thin slices and place into the oil and cook for about 4 minutes.

Put the chopped green, red and yellow peppers into the pan, along with the garlic, spices and salt and pepper.

Stir together and cook for 6-7 minutes.

Serve with bread and tahini.

Flavor Republic

Dahab’s Culinary Secrets

 

Exploring Egypt and all it’s layers upon layers of culture and tradition is a pastime for us here at Flavor Republic. Beyond the “touristy” surface of places and things, is a world of wonders… the more you dig, the more amazed you are.

 

This fall, our wanderlust took us to South Sinai, where beyond the glistening azure waters of the Red Sea, past the rich biodiversity of marine life, and under the warm shimmering sand, is a town rich in culinary marvels: Dahab.

 

The images conjured when one thinks of Dahab are those of a laid-back town of temporal visitors; all looking for a “bohemian” break from their fast-paced, tech-infused city lives. A place to “chill”, to reconnect with nature, and to work on their tans: undisturbed by all the frills that come with typical beach vacations. And while all of that may be true, there is more to Dahab than meets the eye.

 

Resident Flavor Republic photographer Sherif Tamim takes us on a culinary tour of his favorite eateries in Dahab, starting with Eldorado Lodge & Restaurant, “Eldorado is a favorite spot,” says Tamim, “it’s one of the best Italian restaurants in Egypt.” Specializing in their own homemade pasta, and slow cooked sauces, Eldorado offers signature dishes like tortellini walnut sauce, and spaghetti Bolognese. Owned by Italian couple Alex and Rosanna, Eldorado is their ode to the deep-rooted and intricate heritage of the Bedouin culture of South Sinai.

 

An “amazing culinary destination,” as Tamim puts it, there is lots to discover in Dahab in the way of food. Lakhbatita Ramez & Paola Restaurant serves authentic Italian cuisine right on the beach, Namaste Tandoori Oven specializes in bona fide sumptuous Indian food with all its complex layers of flavor, Red Cat Restaurant owned by Marianna Yakutova serves exotic Russian dishes, Churchill’s Bar grills “the best burger in Egypt,” according to Tamim, Ali Baba Hotel has perfected seafood cuisine, and dai pescatori Dahab is another authentic Italian food destination. “A traditional must in Dahab is breakfast at Ralph’s German Bakery,” says Tamim, the bakery is owned by German chef Ralph Stocker and has become a longstanding staple of the Dahab alimentary scene.

 

Another must-do in Dahab is The Dahab Community Friday Market. It is a “street” food market held weekly at Sheikh Salem House and it features local products and produce from the surrounding Bedouin community, as well as food stalls selling culinary delicacies and mouthwatering eats.

 

“I find real peace there,” says Tamim of Dahab, “I find people there who have left the city behind, made an downgrade to their life style, and an upgrade to their mental wellbeing.” 

 

Turkey Time at Castle Zaman

 

A tradition that started eight years ago among friends has today evolved into a full-blown competition with winners, losers, an audience, and a whole lot of succulent turkey to go around.

 

Hani Roshdi is the owner and architect behind Castle Zaman, a ruin-like castle sitting atop a cliff, overlooking the shores of Nuweiba. Anyone who’s been to Sinai knows or has heard of this architectural marvel, and it’s famous slow-cooked, large-portion, high-dinning meals. Eight years ago, Roshdi and his pal Hussein El Sheikh shared a friendly rivalry over who can cook the best Thanksgiving turkey. Eight years later, the duo along with El Sheikh’s wife Hedi are on the same team, competing against 5 other teams for the bragging rights over the best turkey.

 

“We competed with two turkeys,” says Roshdi, “one we attempted to deep fry, and the other we smoked.” The deep-frying idea came from an American tradition of cooking turkey, “we couldn’t get the temperature high enough to create a consistent exterior,” explains Roshdi, “it ended up tasting great, but looking awful.” Their smoked entry however was a different case, “The smoked turkey is a recipe I’ve been doing for the past 3 years, mainly because the turkey is smoked far away from the kitchen, leaving room for the other competitors. And the smoked meat makes great leftovers!” claims Roshdi.

 

Quite content with a fourth place win, Roshdi is looking ahead to next year’s turkey meet, “Next year we want to have a bigger event, we will think of ways to make next year bigger.”

 

First place winner and self-professed amateur chef, media producer Abbas Fahmy entered the competition with a Castle Zaman first: turkey under a salt crust. With 15 kg of salt in hand, along with the standard 8 kg turkey, Abbas got to work.

 

The competition rules stipulated that all turkeys are sourced from the same farm and must weigh more or less the same. Castle Zaman provided the turkey, which each team paid for, while each team brought along its’ own tools and ingredients. The multi-turkey feast at the end was free for all invited guests. For the third year running, Kamel Gabr, owner of Camel Dive in Sharm El Sheikh headed the judging panel, and voting was based on a set of criteria that included timeliness, presentation, carving, and taste.

 

“It was my first time cooking an entire turkey under a salt crust,” admits Fahmy, “I had done veal leg and fish before but never a turkey. The advantage of cooking under a salt crust is that it accelerates the cooking process because no heat or moisture escape,” he explains. Cooking something under a salt crust imparts a flavor, salt is hardened in the oven, and a hammer is literally needed to remove the crust after the turkey is cooked.

 

Each team is required to create a side dish to compliment the turkey. “My side was fereek with very small diced vegetables so that in one spoonful you carried all the ingredients: zucchini, carrots, potatoes, and sweet potatoes,” says Fahmy. “My winning side was cooked with rendered fat and cooking cream in a crockpot in a baladi oven, everything was pan fried before being put in the crockpot, with the addition of finely diced sausage and spices. I also made crispy oven-baked sweet potato and potato cubes with finely chopped rosemary, mint, garlic and olive oil, tossed together and crisped in the oven.” Fahmy goes on to explain, “Instead of making a gravy, I made an Argentinian inspired chimichurri made with celery leaves, parsley, fresh thyme and fresh rosemary with garlic-infused olive oil.”

 

Among this year’s highlights were the vegetarian turkey made by Valentina Verbenko, “Her turkey looked perfectly cooked and succulent,” says Roshdi, “but the minute you cut through it, you realize it’s a cake! It was wonderful.”

 

Perhaps the highlight for everyone at the event, chefs and audience members alike, was the comradery and jovial atmosphere that sprung up among all attendees, a true meeting of spirits hungry for turkey and generous with their friendships. Abbas is eager to maintain his position as title-holder, but he is perhaps most looking forward to, “making more friends next year.”

BATTAW

A Modern Take on Traditional Egyptian Cuisine restaurant in the Heart of Heliopolis. Battaw Restaurant is fusion at its best, taking the best flavors from the region and combining them to make old recipes new again. Battaw is your grandmother’s food, but with your older sister’s style. Its flavors are nostalgic, but its ingredients are lighter and healthier.

Dishes sampled:

Upon entering the beautiful Battaw restaurant we were treated like royalty; served warm sesame seed topped baladi bread and greeted by everyone with a smile. The staff were well dressed and on point with greeting, hosting, and serving. The menu was extensive, printed on crisp white paper with no pictures and placed on a wooden clip-board; giving it a hip and modern edge. We were excited to try everything as the menu was packed with Middle Eastern classics and family favorites.

The lentil soup was a great start, topped with toasted baladi bread and herb butter giving it a crunch and a kick. It was a huge portion and could have been a meal in itself. After the soup, we sampled the Battaw Tray which is a colorful tray filled with six of Battaw’s signature dips. The baladi bread and the dips were a perfect start to the dinner and could have fed upwards of six people. The dips were all classics but with an artistic twist; the hummus had whole chickpeas on top with a sprinkling of paprika and the lebna was flavorful and light and was mixed with toasted nuts.

For our main course, we couldn’t pick one dish so we picked four. Dish after dish was brought to the table with perfect presentation and made fresh and hot to order. The bamia was cooked with cubed veal giving it a more filling and flavorful edge. The mumbar was brilliant and came feeling lighter than usual and the sujouk was spicy and packed a punch.

Impossibly full, but not willing to give up, we ventured even further down the menu and picked two dessert items, the konafa and sweet potato tart. Just like all the dishes before them, they were almost too good to be true. I would confidently say that each dish was the “best version” of itself that I have had. We cannot wait to go back and try the rest of the menu.

Other menu options that appealed:

The problem is all the menu items are appealing. The menu is full of Egyptian and Lebanese classics, all with a modern and healthy twist.

Décor

The décor at Battaw Restaurant is Middle Eastern chic, combining the best of old and new worlds. The large white chairs, the wood tables, the blue and white tiles, the turquoise doors, the crisp white accents, and the soft Mediterranean colors bring everything together. The décor is inviting and comfortable yet modern and sophisticated with large indoor and outdoor areas for guests to enjoy.

Ambience:

The ambience is ultra-modern with a family restaurant vibe. The tables are far enough apart to allow diners privacy. The décor is comfortable yet boasts a high-end sophistication, and the service makes everyone feel like a VIP guest.

Beverages available: Juices, smoothies and other soft options.

Clientele mix:

The clientele ranges from business professionals to families dining together. The restaurant is great for date nights, birthdays, or a quick bite with a friend.

Price range:

While Battaw restaurant is more expensive than typical Egyptian street food, it is for good reason. Each dish is created perfectly, designed with attention to detail, and presented artistically.

Top Tip:

You must visit Battaw with an empty stomach! The portions are large. If you are going to be visiting with more than four people, make a reservation so you can request the perfect indoor or outdoor spot.

BONUS

Valet Parking

Shisha

Address:

120 El Merghany Street, Heliopolis

Cairo, Egypt

Opening hours:

Monday – Saturday 2pm-1am

Sunday- 9am-1am

Tel:  0100 066 0810

Facebook page: BattawEG

Instagram: @BattawEG

Sujouk Recipe

Ingredients:     

150gm sujouk (dry-cured beef sausage)

10gm vegetable oil

50gm red onion (cut into wedges)

50gm green pepper (diced into medium pieces)

50gm cherry tomato (cut in half)2gm table salt

5gm garlic (minced)

15gm butter

5gm pine nuts (roasted)

Preparation Method

In a sauté pan place the vegetable oil on medium/high heat

Sauté the onion and garlic for two minutes

Add sujouk mix, green peppers, and cherry tomatoes and mix well for five minutes

Before taking pan off the heat add the salt and mix all ingredients well for forty-five seconds

Place the mix on its serving plate

Garnish with butter and pine nuts

Serve

Enjoy!

Egyptian Design Talents seek for export opportunities to the Japanese Market

JETRO Cairo organizes a networking event for 12 Fashion and Designrelated Egyptian companies and organizations with a Japanese leading exhibition organizer, H.P. France.

 
Well-deserved recognition has come for a batch of innovative Egyptian designers. Three marketing experts from H.P. France, a leading Japanese company in the field of Tradeshow, Retail, Wholesale, Production, Consulting, PR in fashion and life style as well as Arts Support, visits Cairo to discover Egyptian talents and products which would fit with the criteria and the concepts of their unique exhibitions held in Tokyo such as “rooms”.

Cairo West Magazine attended the networking event by JETRO Cairo and caught up with Tomonori Matsui, Executive Director of PR01., H.P. France’s in-house agency specializing in Promotion, Distribution, and Production as well as with some of the designers who seek for opportunities to exhibit in Japan.
CWM: How long has rooms been taking place?
H.P. France had been established in 1985 in Tokyo and it launched a fashion and design tradeshow “rooms” in 2000. The show has been an exciting, important launch pad for designers from diverse countries wanting to introduce their unique products into the Japanese market. Visitors come from various countries, especially the Far East and Asian region, so exhibitors are able to reach a very broad market.
We are here in Cairo to find designers and products which could fit with our concepts.

 

What products does H.P. France deal with and what items could be exhibited at “rooms”?

 

H.P. France engages in various businesses that relate to lifestyle and culture from fashion, interior to art. In retail, we operate nearly 80 boutiques dealing in European accessories, cutting edge fashion, interior and art. In wholesale, we introduce brands from Europe as well as North and South America to customers.

Regarding “rooms”, there are various exhibit categories. More than half of them is related to fashion accessories, interior items and food.
Does the idea of having something unique rather than mass produced appeal to the Japanese consumer?

 

Yes, they appreciate uniqueness and this is what we are looking for. The quantity doesn’t matter, it’s the quality that does.

 

What do you think would appeal to Japanese market, having seen what Egyptian designers produce?

 

From what we saw we believe that every brand has an edge and is unique in its own way. For instance, the bags we saw that represented Egyptian culture would be sought after in the Japanese market.

 

What support has JETRO offered in terms of helping local designers to enter the Japanese market?

 

In January 2016, JETRO (Japan External Trade Organization) organized an evaluation meeting for Egyptian fabric-related products in Tokyo where we attended as one of the participants. After the meeting, we proposed Egyptian side to consider their participation in “rooms”. To exhibit, applicants need to pass our screening. We received an invitation from Egyptian side through JETRO and we are here for screening. JETRO thus connected us with the Egyptian designers by organizing this trip and arranging the meetings with them.

 

What is your overall impression on Egyptian products?

 

Egypt has a great history, and its designers are very talented. We are now selecting the most appealing products that would sell in Japan. There is great potential for Egyptian designs and creations to have an impact in the Japanese market.

 

Malaika

CEM: Do you think the artisan element in your bed linen will be a good selling point in the Japanese market?

M: Yes, having been there before, we found that the Japanese loved the stories behind the designs and were very impressed with the craftsmanship.

Do you see a trend in the global market for more individualized products rather than mass-produced lines?

Definitely. Even locally, looking different is more impressive than looking the same. That is a huge selling point for artisan products and designs.

Heba Linens

CEM: What are your strongest selling points for your products?

HL: Our consistently high quality and customization of designs.

Had you already started exploring export possibilities before being in contact with the Japanese market?

We already export to the Gulf region, and around 90% of our clients are foreigners.

Cotton Ball

CEM: What gives your cotton products a competitive edge in the huge t-shirt market?

CB: When you get the basics right, you know that you can do well. >>

We focus on quality materials, a good cut and use only long staple Egyptian cotton. And of course, we pay a lot of attention to the finishing of the products.

What prompted you to participate in the networking event with H.P. France?

Our brand has been built from the ground up with the export market as a target. Taking the brand abroad has always been an end goal. Equally, Japan is a market that understands and demands quality, and that’s what we stand for.

Siwa Creations

CEM: Have you already seen a positive reaction to your products through Japanese and Asian visitors to Egypt?

SC: Yes, they love our products and find them both unique and appealing.

How important will it be for the small community that creates these items to have a new export market?

It will provide more jobs, which is vital for them.

Nature Tex

CEM: Do you think that having products that made from organically produced Egyptian cotton will be a unique selling point with the Japanese market?

N: Yes for sure, the delegation from PRO1 liked our products and said they have a lot of potential in the Japanese market.

What types of products are you exhibiting? 

A diverse range: from garments to carpets, and even dolls.

Markaz

CEM: Is this the first time Markaz has approached the Japanese market?

M: We launched in October 2010, and first time we reached out to the Japanese market was Tokyo in 2012, then again in June of 2013.

Do you expect to find that JETRO would be helpful in making the contacts you need to develop export opportunities?

Yes, definitely. This meeting has been a great opportunity to link with key players in the trade show arena, and we are looking forward to participating in ‘rooms’.

Nuniz

CEM: What are the challenges in finding a good retail outlet in a new market for such unique one-off items?

N: The challenges are in finding markets that appreciate the work that goes into the process of design and innovation while providing a high quality finished product that meets the expectation of an international market

What products from your range do you think will appeal most to the fashion-forward Japanese market?

We believe the Japanese market appreciates innovative design that reflects our multicultural background while using high quality natural leather and exceptional finishing.

Turath

CEM: Japanese culture embraces a tradition of hand-weaving and skilled craftsmanship. Will this help in introducing your products?

T: Of course it will, since familiarity with any handcraft supports creativity across cultures.

Have you opened up export avenues in other areas yet?

Yes, in the UK, USA, France, Italy, Canada, Dubai and now we are awaiting Japan.

Tanis

CEM: Will you be creating any new designs in your textile range to appeal directly to the Japanese market?

T: Yes, we would like to add some new designs to inspire them.

How easy is it to setup an export business for an Egyptian product to a new market?

You can face many challenges to do so, it is not easy but we are always up to that challenge. We always like to work as hard as we can to open up new business opportunities.

Zagh

CEM: What do you think will appeal most about your design ethos to the Japanese shopper?

Z: The cultural inspirations that are presented in a contemporary design.  We have learned the Japanese wearer appreciates the story behind the piece but demands quality and comfort.

What direction is jewelry design going in internationally?

ZAGH is not in a position to discuss international trends. We focus more on creating timeless pieces that are worn regardless of fashion trends.

S.A.D.A.F.A.

Have you had interest in your exclusive range of bags from other export markets?

S: This is the first formal approach, although I’ve had previous interest shown by other boutiques.

How do you expect your designs to be received in the Japanese fashion market?

We feel that our Kimono bags will match traditional Japanese dress and costumes. Our design ethos will be attractive to a Japanese market interested in minimalism.

A.P.E. (The Association For The Protection Of The Environment)

CEM: How are you helping the zabaleen community?

A.P.E.: What we do in the zabaleen community could be duplicated in any marginalized community. We have the facility to train people to develop skills and produce handmade goods to increase their income.

FASHION TRENDS 2017

Metallic Chokers – Bershka

Leather Jacket – Topshop

Bag – Accessorize

Dress – Mango

Essie Nail Polish in Kimono Over

MICRO -STUDDED BALLERINAS – Zara

Self Portrait Shirt – Beymen

PALMETTE NUDE BACKPACK – Okhtein

Faux Leopard Jacket – Bershka

The State-of-Mind© Earrings – Zagh

ETRO SS17

Trousers – Mango

Furry Pointed Slingback – Charles & Keith

Mariah Carey Lipsticks by Mac

T-Shirt – Massimo Dutti

Gucci, Bee Buckle Belt – Beymen

Silver Money Clip – Beit Matta

Scarf – Hugo Boss

Suede Loafers – Tods

Dolce & Gabbana AW16

T-Shirt – Massimo Dutti

Gucc i, Bee Buckle Belt – Beymen

Silver Money Clip – Beit Matta

Scarf – Hugo Boss

Leather effect Jacket – Bershka

Check Trousers – Zara  

Suede Loafers – Tods