A Talk with The Rolled Up Sleeves

By: Mariam Elhamy

A band that plays for Linkin Park, Coldplay, Maroon 5, Kaleo, Michael Jackson, Imagine Dragons, Led Zeppelin, Aerosmith, Bon Jovi, The Doors, Pink Floyd, Metallica, Scorpions, and Breaking Benjamin is definitely on our rock music radar! We caught up with The Rolled Up Sleeves to see for ourselves how the band got together and what sparked their love for rock.

Make sure to watch our video with the band below!

Who are The Rolled Up Sleeves 

Youssef El Ouri: When I first started I was doing solos, then a friend of mine asked me why I hadn’t started a band yet and I liked the idea of having my own band so we started brainstorming then he came up with the name and I thought it was very rock n’ roll so we went with it.

I won the AUC talent show twice in a row. On the second year, I met Mounir and we won it together! Later on, we both met Belal, then we all went our separate ways and reunited again in 2016. That’s when we met Bassel Wadid and Mohamed Waleed.

A love for Rock and Roll

Mounir: I used to listen mostly to metal music then rock came into my life bringing with it blues, and country music, and that’s how I fell in love with it.

Bassel: Rock is the most interesting genre I’ve played drums in, I fell into it 10 years ago. 

Youssef: I used to listen to both pop and rock and I like them both. I listen a lot to Bon Jovi, Aerosmith and Michael Jackson, who was a huge influence to me.

Belal: When I first started out, I used to play different genres from Western to Eastern, Jazz, and Blues. I play bass guitar, so I‘ve tried everything! However, rock music had always had a special feeling; a sort of powerful feeling that’s different than any sort of music I’ve ever played.

Mohamed: I’ve listened to classic rock bands like Led Zeppelin, Pink Floyd, and The Beatles since I was young. I consider rock music to be a huge leap in the history of music. I especially love playing guitar, which is the main instrument in this genre.

who writes the music?

Youssef: Mounir and I mostly write all of our music and Belal has contributed in a few songs. Our inspiration is faith and love.

inspirations and legends

Mounir: If I have to pick one then it’s Metallica.

Bassel: Same, it’s Metallica.

Youssef: In the pop genre, I love Michael Jackson! As for rock, it’s Linkin Park. 

Belal: The Scorpions.

Mohamed: Pink Floyd and David Gilmour, who I consider the god of music.

Favorites to play

Mounir: My list of favorite songs that I listen to is endless so it would be hard to pick just one. I really like playing a song called Just a Man.

Bassel: It would be hard to pick my favorite song to listen to. Out of our originals, I love playing a song called Not a Fairytale.

Youssef: My all-time favorite song to listen to is called Father and Son by Cat Stevens. Out of the songs we play I really like Just a Man too.

Belal: My favorite song to listen to is Wind of Change by Scorpions. Out of our originals, a track called Mercy and it’s very special to me.

Mohamed: My favorite song to listen to is Comfortably Numb by Pink Floyd and from our originals, I like playing Mercy.

highlights in concert

Youssef: Last year when we played at Etisalat Battle of The Bands, which was our first exposure as a band to more than 3,000 people in the crowd so it was very exciting.

Belal: Today is our first time playing at Darb 1718 and we hope that it becomes our favorite place to play, but we’ve mostly played at The Tap Maadi so it’s become a special place for us, and as Youssef said, our favorite concert was the one with the big crowd at Etisalat Battle of The Bands.

what the future holds

Youssef: We’re not signed by a label yet, but we record our own music and most of it is on our Youtube channel and Soundcloud.

Youssef: We love writing and composing music and we want to share it with the world, that’s our dream.

#WorldPoetryDay: 5 Egyptian Poets We Love

To celebrate World Poetry Day, we’ve gathered up some information about 5 famous Egyptian poets worth knowing about! If we spark your interest, explore their works and how they contributed to Egypt and the wider region’s cultural landscape. 

Salah Jaheen

Jaheen was born in Cairo in 1930 and studied law in Cairo University. He began his career at Rose al-Yousef magazine in 1955 as a cartoonist. One year later, he shifted tracks to Sabah el-Khair magazine where he took on the role of editor-in-chief, finally ending up at the prestigious Al-Ahram newspaper.

Jaheen’s works are wide and varied, having written several puppet theatre plays, and several nationalist and patriotic songs famously performed by the famous Egyptian singer Abdel Halim Hafez.

Jaheen’s poems often involve philosophical themes, contemplating humanity, good and evil, the sense of purpose and the pursuit of freedom and happiness. In 1965, Jaheen was awarded the Egyptian Order of Science and Arts of the First Class. He died at the young age of 55 in 1986.
Click here to read some of his work!

World Poetry Day

Ahmed Fouad Negm

Hailing from a modest countryside family in Sharqia, Negm was one of a whopping seventeen brothers. He received his education at Kutaab schools managed by El-Azhar.

Negm began his working lift as a laborer in mechanical workshops, and was imprisoned for 3 years for taking part in counterfeiting forms. During his imprisonment, he entered and won first place in a writing competition organized by the Supreme Council for the Arts. Encouraged by this, he published his first collection “Pictures from Life and Prison” in vernacular Egyptian-Arabic. After his release, he also became a regular poet on Egyptian radio.

During his lifelife, the controversial poet was imprisoned several times due to his political views and criticism of Gamal Abdel Nasser, Anwar Sadat and Hosny Mubarak. He died at the age of 84 in 2013.
Click here to read some of his work!

World Poetry Day

Hafez Ibrahim

Ibrahim was commonly referred to as the Poet of the Nile and the Poet of the People due to his strong commitment to the nation’s poor and needy. His poetry tackled women’s rights, poverty, education, as well as criticism of the foreign occupation of Egypt by the British empire.

By 1911, the Minister of Education bestowed him with the title bey which provided the poet with the financial stability to devote even more of his time and effort to his literary works.
Click here to read some of his work!

World Poetry Day

Abdel Rahman el-Abnudi

Born in 1938, this popular Egyptian poet later became a children’s book writer later in life. He was one of the poets of his generation who preferred to write in Egyptian-Arabic, and many of his literary works have been set to music by composers like Ezz Eddin Hosni and performed by music stars like Abdel Halim Hafez, Shadia, Sabah, Mohamed Mounir and many others. He passed away at the age of 77 in 2015.
Click here to read some of his work!

World Poetry Day

Ahmed Shawqi

Born in 1868, Shawqi was known as The Prince of Poets‎ due to his status as one of the greatest Arabic poets to ever put pen to paper. He is considered one of the greatest Egyptian poets and dramatists, having pioneered the modern Egyptian literary movement, and inspiring a slew of poets to come.

Raised in a wealthy home, his family was prominent and well-connected. Upon graduating from high school, he enrolled in law school and obtained a degree in translation. Shawqi then took on a job in the court of the Khedive Abbas II.

Shawqi’s literary works can be divided into three main periods of his life. The first chunk of his works consist of eulogies to the Khedive, praising him or supporting him. The second period is during his exile in Spain, where his feeling of nostalgia and sense of alienation affected his work and resulted in many patriotic poems about Egypt and the Arab world. The third and final part of his works revolves about the glorious history of Ancient Egypt and Islam, which result in several religious poems in praise of the Prophet Muhammad.

Shawqi died in Egypt at the age of 63 in 1932.

Click here to read some of his work!

World Poetry Day

3 Recipes To Show Your Mom Some Love on Mother’s Day

Breakfast for mom

By: Mariam Elhamy

There’s no slacking when it comes to celebrating the woman who brought you to this world! Check out these quick and easy recipes to create a special breakfast for your mom on Mother’s Day. What is better than breakfast in bed?

*Scroll down to find recipe videos

Salmon Mousse Crepe

For the crepe:

Ingredients:
– 1 cup of flour
– Pinch of salt
– Pinch of sugar
– 1 egg
– 1 & 1/4 cup of milk

Method:
1. Whisk all ingredients together until smooth, pass through a sieve if needed
2. On the stove over high heat, pour the crepe batter over a nonstick pan for 2 minutes, then flip over for 1 minute, transfer hot crepe on a plate and set aside (repeat until you finish the batter)

For the salmon mousse:

Ingredients:
– 200 g cold cream cheese
– 80-100 g smoked salmon
– 30-50 ml cold cooking cream
– 1 lemon zest

Method:
1. Put all ingredients in a food processor and beat on high speed until you get a silky paste of salmon mousse.

Lazy Quiche with Pepperoni

Ingredients:
– 6 sheets of filo pastry
– Melted butter
– 4 eggs
– 1 cup cream
– 200 g Gouda cheese cubes (or any type of cheese you like)
– 200 g Mozzarella cheese
– Drops of hot sauce (optional)
– Dried oregano (or any other herb you like)
– Salt and pepper to taste
– 150 g pepperoni (or any cold cuts you like)

Method:
1. Whisk cream and eggs together in a bowl
2. Add the salt, pepper, hot sauce, and dried oregano and mix
3. Add in the cheese and mix
4. Add in the pepperoni and set the mixture to the side
5. Line your baking tin with the filo pastry, brushing each layer with melted butter
6. Pour the filling mixture over the filo case and bake at 190 degrees for 25-35 minutes, or until firm and gold at the edges yet slightly wobbly from the center
7. Serve hot!

Caramel French Toast with Caramelized Bananas

Fresh toast:

Ingredients:
– 2 eggs
– 1/2 cup cream
– 1 cup milk
– 1/4 tsp cinnamon (optional)
– Pinch of salt
– 1 tsp sugar
– 1/2 tsp Vanilla extract
– Ripe bananas
– Sugar for caramelizing

Method:
1. Whisk the eggs, cream, milk, sugar, salt, cinnamon, and vanilla together until smooth
2. Soak the toast into the mixture for 15 seconds on each side
3. On a hot pan add butter and the soaked toast, cook on medium-high heat until dark golden from both sides

For the bananas:
1. Cut the bananas vertically
2. In a hot pan, sprinkle some sugar – once it melts, add the bananas and don’t stir
3. Once the sugar color changes to golden, add a spoon of butter to stop the sugar from over caramelizing
4. Flip the banana slices over until they become amber golden on both sides

For the caramel:
Ingredients:
– 1/4 cup milk
– 1 cup soft brown sugar
– 110 g butter
– Pinch of salt
– 1/2 tsp vanilla extract

Method:
1. Put all the ingredients together, keep stirring until the caramel comes to a boil
2. Cook it for 1-2 minutes while boiling
3. Turn off heat and let it cool down

Assembly:
1. Put the French toast, add the caramelized bananas, and pour the caramel sauce over
2. Serve hot!

 

Recipes and videos are done by chef Hagar El Hakeem 

Lazy Quiche with Pepperoni recipe video:

Salmon Mousse Crepe recipe video:

Caramel French Toast with Caramelized Bananas recipe video:

#NoSmokingDay: 21 Things You Probably Didn’t Know About Smoking

By: Mariam Elhamy

“Smoking Kills” – we’ve heard it a million times and we’ve seen it everywhere, but does it actually change the way we think about smoking? Here are some interesting facts we bet you didn’t know about smoking that will blow you away!

Did you know that in Egypt, there are 34,000 tobacco-related deaths each year according to statistics by CDC’s Morbidity and Mortality Weekly Reports? On a global scale, around 5.4 million deaths a year are caused by tobacco use. According to statistics by the state-run Central Agency for Public Mobilization and Statistics, in 2013 the number of smokers in Egypt reached 13 million people out of a population of 90 million!

In Egypt, nearly 60% of men use tobacco in some form, according to the World Health Organization. Egyptian smokers spend 8 billion pounds annually on smoking, constituting 22% of the monthly income per individual.
As for shisha, most people think they are less harmful than cigarettes … however, “one hour with a water pipe is equivalent to something between 100 and 200 cigarettes,” said Dr. Fatima el-Awa from the World Health Organization’s (WHO) regional office.

21 (Nasty) Facts about Smoking

  1. 19 billion cigarettes are smoked annually in Egypt, making it the largest market in the Arab world.
  2. Smokers, on average, lose 10 years of their life.
  3. Sugar makes up almost 20% of a cigarette.
  4. 9 kilos of aubergine contains as much nicotine as a cigarette.
  5. Smoking near Apple computers voids the warranty.
  6. Smoking makes breasts sag faster than normal because it breaks down a protein in the skin called elastin which provides youthful skin and supports the breast.
  7. Urea, the main ingredient in urine, is added to cigarettes to enhance their flavor.
  8. Exposure to second-hand smoke causes nearly 50,000 deaths each year in the U.S. alone.
  9. More than 2,500 deaths of babies under the age of one year are attributed to smoking by mothers.
  10. 60% of children who smoke start by the age of 14. More than 3,000 children start smoking every day!
  11. Children who smoke are 15 times more likely than non-smokers to use narcotic drugs.
  12. The tobacco industry spends almost 4 billion dollars per year to promote smoking, more than is spent advertising and promoting any other product.
  13. Among 1,000 young men who smoke: • 1 Will be murdered • 6 will die in traffic accidents • 250 will die from smoking-related diseases.
  14. 80% of the world’s smokers live in low to medium-income countries.
  15. Tobacco use kills more than the total number killed by AIDS, alcohol, motor vehicles, homicide, illegal drugs and suicide combined. Even if the number of smoking deaths were cut in half, smoking would still kill more people than all of these other causes!
  16. A typical cigarette contains 8 to 9 milligrams of nicotine. By contrast, the nicotine content in a cigar accounts for 100 milligrams to 400 milligrams.
  17. One shisha smoking session delivers 25 times the tar of a single cigarette.
  18. Radioactive lead, polonium, and hydrogen cyanide can all be found in cigarette smoke. In gaseous form, cyanide is used in pesticides to exterminate rats and other undesirable vermin.
  19. About 1.69 billion pounds of cigarette butts end up as toxic trash each year, making cigarettes the most littered item on Earth.
  20. Globally, tobacco use has claimed more than 100 million lives in the 20th century.  It is expected to claim another billion during the 21st century unless serious anti-smoking efforts are made on a global scale.
  21. Smoking a cigarette causes damage in minutes, not years.

Facts about quitting smoking

  1. Each year about 1.3 million smokers quit.
  2. The first No Smoking Day was on Ash Wednesday in 1984!
  3. There are now more Australians who have quit smoking than there are Australians who smoke.
  4. Among every day smokers, 16.6% quit smoking. Of the people who quit smoking over the past twelve months 41.1% had made an attempt to quit and 17.9% actually proved successful in quitting (WHO).
  5. Twelve hours after stopping, almost all nicotine is out of your system. In about 5 days, most nicotine by-products have gone. Within 2 months of quitting, the blood flow to your hands and feet improves.

Successful people who quit smoking

  1. Former president Barack Obama began smoking as a teenager and has discussed his addiction as a lifetime battle.
  2. Now a health enthusiast, Gwyneth Paltrow was an avid smoker in her teenage years. She smoked two packs a day and even her father’s death from cancer in 2002 didn’t dissuade her from smoking. Paltrow finally kicked the habit when she found out she was pregnant with her first daughter.
  3. The film and television star Jennifer Aniston was a chain smoker for years before undergoing an extreme cleanse in 2007. Aniston attributes her success in quitting to her involvement in yoga. She exercises regularly and eats healthfully to rid her body of caffeine and nicotine.
  4.  Comedy actor Paul Rudd quit smoking with the help a hypnotherapy-based smoking cessation program developed by the Los Angeles hypnotherapist Kerry Gaynor.
  5. Matt Damon puffed for years until he made an appointment with a Los Angeles hypnotist. After three sessions, Damon said, his smoking cravings were gone for good.
  6. The Academy Award-winning actor, whose movies include The Silence of the Lambs, Hitchcock, and Red 2, Anthony Hopkins officially quit smoking decades ago, but he has admitted that he still feels occasional cravings for a cigarette or a cigar. To avoid a smoking slip, Hopkins seeks the help of a book written by the late anti-smoking advocate Allen Carr (The Easy Way to Stop Smoking).
  7. Oscar-winning actress Charlize Theron was smoking up to three packs a day to cope with stress, according to the British newspaper The Mirror. After several attempts to quit, Theron has reportedly stopped smoking with the aid of hypnotherapy and by practicing yoga and Pilates.
  8. Whoopi Goldberg, has been trying to promote quitting smoking and shares how much her life has changed ever since she quit in a community of support she has developed on Twitter to help with smoking cessation.
  9. “The whole week that I shot, I smoked, like, five packs a day,” Ben Affleck told People magazine in 2007. “By the time the movie was over, I was so sick of smoking, I just didn’t want to do it anymore, and I quit.”
  10. Katherine Heigl quit with the help of electronic cigarettes, a controversial smoking cessation tool.

Get help and support!

Osana Wellness is hosting an event that can help smokers kick the habit for good: Hypnotherapy to Quit Smoking with Louisa Kiernander 

Join a group for support online:
Quit Smoking Support Group

Oasis Clinics offers a Smoking Cessation Program:
Contact them for more details

Try a free download of Allen Carr’s books:
Click here for the free download

 

 

 

 

 

 

 

North Africa Health: Spotlight on the Healthcare Industry

By Arab Health Magazine Staff

Amongst the North African countries, Egypt formulates the biggest demand in healthcare development. The Egyptian healthcare market continues to grow, primarily due to demand from the continuous increase in general population (expected to reach 151 million by 2050), and, specifically, due to a gradual increase in the elderly population (from the current level of 7.8 per cent to 15.3 per cent by 2050), as well as increase in health insurance coverage.

Every year, Egypt reportedly needs a minimum of 2,500 to 3,500 beds (1.5 to 2 beds / 1,000 population), resulting in a requirement of an additional 26,000 to 77,000 new beds by 2020 (and between 102,000 to 178,000 new beds by 2050), a considerable increase, thus offering ample investment opportunities in the country’s healthcare sector.

Keeping in mind this need for growth, Informa Exhibitions, the organisers of Arab Health Exhibition & Congress, have launched North Africa Health, which is set to take place from April 6 to 8, at the Egyptian International Exhibition Center (EIEC), situated in New Cairo. The full-scale exhibition will gather decision makers and professionals in the medical field from various regions under one roof and will be complemented by a diverse range of educational content.

The 12th edition of North Africa Health (previously Mediconex) will expand its visitor audience to include key buyers, dealers, distributors and healthcare professionals from the whole North African region. The expo will host over 3,000+ attendees, 150+ leading international and local companies from 20 countries showcasing the latest in medical device technologies and healthcare services, 154 product categories, and three Continuing Medical Education (CME) accredited conferences that will provide insights into the latest clinical and non-clinical healthcare trends in the market. These accredited conferences and hands-on-training workshops will provide the opportunity for growth in multiple fields.

Visiting North Africa Health is sure to be a beneficial experience for all dealer and distributor job functions – from senior management of larger organisations that are looking to connect with key industry players, sales and business development professionals tasked with expanding their product portfolios and entrepreneurs hoping to source the next ‘big product’ to supply in their country. With 20 manufacturing countries to choose from, choice is one thing that will not be lacking when it comes to business opportunities at the show.

Furthermore, professionals who are tasked with purchasing and procurement responsibilities for healthcare facilities, educational providers and medical specialty associations, can use North Africa Health as a way of starting each new year efficiently. Using the show as an opportunity to get ahead of the upcoming year’s product needs, they can scope the full variety of options available and take part in detailed discussions with key influencers from manufacturing companies to secure the best deals.

Exploring Latest Trends

As a leader in the healthcare industry that emphasises the importance of innovation, North Africa Health will ensure that several avenues are available throughout the show for healthcare professionals to foster connections. It also provides insights into the advancements of the healthcare industry.

The CME conferences will take place across all three days of the show and will cover different disciplines.

The Egyptian Society for Radiology and Nuclear Medicine (ESRNM) will be hosting their 55th annual conference during the show. With the opportunity to network with a range of professionals in the field of radiology, the delegates will receive a holistic educational experience achieved through live education, debates and discussions. In turn, this meeting will fast-track advances in radiology that will benefit patients, clinics, hospitals and the healthcare community.

Plus, as part of the Laboratory Medicine Conference, the Egyptian Society of Laboratory Medicine (ESLM) will also be hosting their 30th annual edition of the ESLM conference. It is one of the biggest yearly events for medical laboratory professionals in Egypt, as well as across Africa. Spanning over three days, with two parallel sessions, the programme will showcase a multitude of topics featuring international and local speakers.

The theme of the conference is ‘Breakthrough to Excellence’ and will feature scientific lectures examining the latest findings in laboratory medicine, allowing for ample time to network and discuss new developments with experts in the field. The event will also host poster sessions situated throughout the exhibition hall, providing a great opportunity to learn more while visiting the exhibition stands.

Furthermore, joining North Africa Health for the first time is the American College of Surgeons – Egypt Chapter who will be hosting their annual conference and will feature a mix of surgical sessions. As a new addition, this cutting-edge scientific programme will address the important developments in the field of surgery.

 

The first day will focus on ‘Women in Surgery in Africa’, highlighting the work achieved, and run by women exclusively. This session will feature an expert from the American College of Surgeons, as well as members from the Women in Surgery Africa (WiSA) association. The other sessions will cover a wide variety of topics ranging from gastric to endocrine surgery.

For more info visit www.northafricahealthexpo.com.

 

Creative Industry Summit 2019

The 10th edition of the “Creative Industry Summit 2019” is here to help rising entrepreneurs and encouraging new ideas, innovation, and creativity! With a selection of local, regional and international experts in various creative fields. Held on 26th – 27th of March, the talks will include various business fields including Advertising, Food Innovation, E-commerce & Technology, and Personal Branding. We, at Cairo west Publications, are thrilled to be media sponsors of this fruitful event and excited to learn more in the world of creativity and advertising.

Mai Salama: Expanding the scope of creative discussion after five consecutive years of success. The 10th edition of the “Creative Industry Summit” will be held with the participation of a wide range of international experts, as well as a number of regional and local experts in the creative field.
Mai Salama, co-founder of the Creative Industry Summit stated, “This year, we are expanding the scope of the summit through having 4 tracks taking place at the same time discussing different innovation areas with the broad participation of an array of local, regional and international experts. This follows the success of the previous editions of the Summit over the past 5 years.”

The 10th edition of the summit will feature four different tracks and themes: food Innovation featuring the latest trends and success stories in the food industry, E-commerce & Technology, Personal Branding, and last but not least, Advertising; the main pillar of the summit.

The discussion will be divided into four sessions over the two days. The Advertising track will take place on both days, E-commerce & Technology & Personal Branding tracks on the first day while the Food Innovation track will be on the second day.

The advertising track will carefully tackle those interested in learning how the global and local market is evolving by the minute, while the personal branding track is aimed at C level individuals that are intent on building strong communication platforms. Meanwhile, the food innovation track explores the innovative future of the food industry, whereas the E-commerce & technology track focuses on game-changing techniques that are influencing the market today.

It is worth mentioning that the summit is witnessing an increasing number of participants each year, and in its current version includes a large number of specialists in countless creative fields. The continuous growth of the summit serves as a way of growing the attendee’s profiles in retrospect as well. As a result, the impact of the event on the industry is emerging in such a way that well-known brands and influential figures are anticipating to take part of it year after year.

Online registration 

Speakers’ line-up:

Ricky Baba
Creative Director at Verizon Media’s RYOT

Herve Bizira
Head of R&D at Verizon Media’s RYOT

Zak Dychtwald
Author of Young China.
Track: E-commerce and Technology – Advertising, Media and Marketing.

Maged Farrag
Creative and Managing Director, Egypt – 5D VR
Track: E- Commerce and Technology Track

Meryl El Afifi
Executive Creative Director – Momentum
Track: Advertising, media and marketing track

Rana Arafa
TV Host
Track: Advertising, Media and Marketing Track

Ahmed Abbas
Founder and CEO
Track: Advertising, Media and Marketing Track

Lulu’s Kitchen 
An Artistic Culinary Experience
Track: Food Innovation Track

Hashem Al-Borno
Co-Founder and E-sports Manager at Gamers Lounge
Track: Advertising, Media and Marketing Track

Creativity Industry Summit 2019

The 10th edition of the “Creativity Industry Summit” is here to help rising entrepreneurs and encouraging new ideas, innovation, and creativity! With a selection of local, regional and international experts in various creative fields. Held on 26th – 27th of March, the talks will include various business fields including Advertising, Food Innovation, E-commerce & Technology, and Personal Branding. We, at Cairo west Publications, are thrilled to be media sponsors of this fruitful event and excited to learn more in the world of creativity and advertising.

Mai Salama: Expanding the scope of creative discussion after five consecutive years of success. The 10th edition of the “Creative Industry Summit” will be held with the participation of a wide range of international experts, as well as a number of regional and local experts in the creative field.
Mai Salama, co-founder of the Creative Industry Summit stated, “This year, we are expanding the scope of the summit through having 4 tracks taking place at the same time discussing different innovation areas with the broad participation of an array of local, regional and international experts. This follows the success of the previous editions of the Summit over the past 5 years.”

The 10th edition of the summit will feature four different tracks and themes: food Innovation featuring the latest trends and success stories in the food industry, E-commerce & Technology, Personal Branding, and last but not least, Advertising; the main pillar of the summit.

The discussion will be divided into four sessions over the two days. The Advertising track will take place on both days, E-commerce & Technology & Personal Branding tracks on the first day while the Food Innovation track will be on the second day.

The advertising track will carefully tackle those interested in learning how the global and local market is evolving by the minute, while the personal branding track is aimed at C level individuals that are intent on building strong communication platforms. Meanwhile, the food innovation track explores the innovative future of the food industry, whereas the E-commerce & technology track focuses on game-changing techniques that are influencing the market today.

It is worth mentioning that the summit is witnessing an increasing number of participants each year, and in its current version includes a large number of specialists in countless creative fields. The continuous growth of the summit serves as a way of growing the attendee’s profiles in retrospect as well. As a result, the impact of the event on the industry is emerging in such a way that well-known brands and influential figures are anticipating to take part of it year after year.

Online registration 

Speakers’ line-up:

Ricky Baba
Creative Director at Verizon Media’s RYOT

Herve Bizira
Head of R&D at Verizon Media’s RYOT

Zak Dychtwald
Author of Young China.
Track: E-commerce and Technology – Advertising, Media and Marketing.

Maged Farrag
Creative and Managing Director, Egypt – 5D VR
Track: E- Commerce and Technology Track

Meryl El Afifi
Executive Creative Director – Momentum
Track: Advertising, media and marketing track

Rana Arafa
TV Host
Track: Advertising, Media and Marketing Track

Ahmed Abbas
Founder and CEO
Track: Advertising, Media and Marketing Track

Lulu’s Kitchen 
An Artistic Culinary Experience
Track: Food Innovation Track

Hashem Al-Borno
Co-Founder and E-sports Manager at Gamers Lounge
Track: Advertising, Media and Marketing Track

 

 

 

 

9 Powerful Egyptian Women Who Made Magic Happen

By: Mariam Elhamy

We all know how tough it is being a woman in Egypt. People’s expectations about our body, behavior, language, education, work, and even friends make it impossible not to be judged and criticized. It is especially hard for a woman to make it in Egypt with the constraints that our society puts on a woman’s freedom.

Everything is controlled starting with where she goes, who she meets and what she wears to whether she’s allowed to travel on her own, work late or even make her own career choices and not follow her parent’s expectations. But even though it’s hard, women all over the globe are breaking free and proving themselves worthy of the same positions and salaries that men have.

We’ve dedicated this article to show off many examples of powerful Egyptian women who made it despite all the limitations and obstacles. We are all very proud to witness such great examples of how willpower and dedication can achieve anything! To all the females out there, Happy Women’s day!

Amany Khalil

Amany Helmy Khalil, proud mother of 2 children, finished The Ironman Triathlon held in Barcelona, Spain, and came in 21st in the 50-54 age category. She made a career shift to fitness from economics and banking after she got married and had her first child and showed up in the Egyptian athletic world at a relatively late age, while also caring for her two children and her husband.

Powerful achievement:

  • Amany Khalil became the first Egyptian woman above 50 to compete in and finish the triathlon race, which consists of a 3.86-kilometer swim, a 180.25-kilometer bike ride and a 42.20-kilometer marathon run.

Nancy Ali Hassan

As the Founder and Managing Director of Hedeya Children Stores, Nancy had a tough journey starting out as an entrepreneur in the Egyptian market, but she ran the operation on her own for a while. Currently, Hedeya has many branches in Cairo and Alexandria and has become a thriving online business.

Powerful achievements:

  • Single-handedly founded a store that sells everything from baby clothes and toys to accessories and strollers.
  • Created more than 8 successful branches in Egypt
  • Started one of the few online stores that were open in Egypt

Azza Fahmy

Azza Fahmy is one of the best examples of women who broke the norms and set out after their dreams. After she completed her bachelor’s degree in interior design, she decided to learn the trade from those who know it best – the skilled masters and craftsmen in Khan El-Khalili! This was completely against society’s rules at that time. She was the first person to create jewelry and key chains with engraved verses of poetry and Arabic writings. Her designs proved to be uniquely original and show the Egyptian heritage.

Powerful accomplishment

  • Azza Fahmy founded one of Egypt’s most renowned brands, which is now recognized internationally.
  • She paved the way for so many female designers currently working in Egypt.

Deena Mohamed

Deena Mohamed is an Egyptian illustrator and designer. She first started drawing comics at the age of 18, then created a webcomic called Qahera about a female Egyptian Muslim superhero who fights against social issues like Islamophobia and misogyny.

Powerful achievements

  • The webcomic Qahera has been featured by a lot of news outlets, such as the BBC and Foreign Policy, and is on the cover of two books by the Harvard Press. It also won the award for Best Digital Comic Series in the first edition of the Cairo Comix Festival (2015).
  • Deena’s graphic novel Shubeik Lubeik, an urban fantasy about wishes, was is published in Arabic in Egypt by Dar El Mahrousa and was awarded Best Graphic Novel and the Grand Prize of the Cairo Comix Festival (2017). The English translation for Shubeik Lubeik has been acquired by Pantheon Books for North America and Granta for the UK, for publication in spring 2021.
  • Deena also does freelance illustrations for local and international clients such as Viacom, UN Women, Nazra for Feminist Studies, Harrassmap and Mada Masr.

Nawal El Saadawi

Nawal El Saadawi is an Egyptian feminist writer, activist, physician, and psychiatrist. She has written many books on the subject of women in Islam and has helped publish a feminist magazine in 1981 called Confrontation. She was then imprisoned by the president of Egypt at that time, Anwar El Sadat. She was released later that year, one month after the President’s assassination, she wrote of her experience in imprisonment: “Danger has been a part of my life ever since I picked up a pen and wrote. Nothing is more perilous than truth in a world that lies.”

Powerful achievements

  • Nawal is founder and president of the Arab Women’s Solidarity Association, Health Education Association, the Egyptian Women Writers’ Association, and co-founder of the Arab Association for Human Rights.
  • In 2004, she won the North-South Prize from the Council of Europe. In 2005, she won the Inana International Prize in Belgium, and in 2012, the International Peace Bureau awarded her the 2012 Seán MacBride Peace Prize.
  • Nawal el Saadawi has also been 1. An author for the Supreme Council for Arts and Social Sciences 2. A Director General of the Health Education Department, Ministry of Health 3. Secretary-General of the Medical Association 4. Medical doctor at the University Hospital and Ministry of Health. 5. Chief Editor of Health Magazine in Cairo, and Editor of Medical Association Magazine.

Nour El Sherbini

Nour El Sherbini is an Egyptian professional squash player. She is a three times World champion and became the youngest woman to win the Women’s World Championship (2015). She started playing squash when she was 6 years old and was already participating in tournaments before she was 8.

Powerful achievements 

  • In 2019, Nour won her 3rd World Championship rising to equal fourth in the all-time list of world championships won.
  • Nour currently ranks 2nd best player in the world.
  • Nour has won 20 awards worldwide.

Farida Hisham Osman

Farida Osman is the fastest female swimmer in Egypt and Africa, an All-Africa Games gold medalist and Egyptian national champion and record-holder. She started swimming at the age of five.

Powerful achievements

  • At the age of 11, Farida won all the 50m and 100m freestyle and butterfly national titles, earning the “Best Swimmer” trophy.
  • At the age of 12, she was selected to represent Egypt at the 11th Pan Arab Games in Cairo, Egypt. She was the youngest athlete on the team and participated in the 50m, 100m freestyle and the 50m and 100m butterfly.
  • She broke the Arab record for the 50m butterfly where she became the youngest Egyptian and Arab athlete to ever win the event and break the record.
  • She competed at the All Africa Games and finished fifth.
  • She participated in various international competitions such as the International Sindlefingen Swimming Competition (ISSC) where she received the 2nd-place trophy for best sprinters in the competition.
  • She participated in various competitions such as RESLs, Junior Olympics, Sectionals and Far Westerns, where she was in the top 10 places of her year group.

Yasmeen Khamis & Farah El Masry

26-year old Yasmeen Khamis co-founded the Doodle Factory with Farah El Masry, establishing themselves as two young entrepreneurs. They discovered a way to help sick girls and boys raise the money they need for their medical treatment by taking the children’s drawings and designs then printing them out on handbags and accessories. The sale of these colorful and unique items goes towards charity and helps with the essential treatment and costs of these vulnerable kids and their families.

Powerful achievement

  • The Doodle Factory is a successful business created solely to help those in need, the products are sold online and offered at concept stores too.

Guy Tech 2019

How could we resist throwing in a few ‘must haves’ for the men in our lives?

Become a Safari Chef

 

GoSun Fusion solar cooker can serve up a meal for a whole family simply by tapping into sunlight. It works by using parabolic reflectors to focus sunlight into a vacuum tube, converting almost 80 percent of it into heat up to 300 degrees Celsius. The tube keeps the food hot, too.

The Ultimate TV

 

Sleek as a sculpture, the LG Signature Series OLED TV R fits into any room with style and discretion. Roll it up to binge-watch your favorite series, to catch the match or the newest movie. Then simply roll it down until the mood hits again. And in case you were going to ask, yes, the screen quality, resolution and color are all top-notch. An expensive indulgence maybe, but we are sure it will simply leap off the shelves.

Follow Your Heart

 

HeartGuide from Omron is the first clinically accurate, wearable blood pressure monitor that can track your heart data and let you learn how your lifestyle habits impact your heart health.

Get Your Message Across

 

e our thumbs getting bigger, or is it just keypads that are shrinking? Royole flexible QWERTY keyboard comes to the rescue. It can be laid down on any flat surface and connected via Bluetooth. It may not have the tactile enjoyment of a full keyboard, but it gets the job done. At the push of a button, it will roll up again. The keyboard is expected to enter the market sometime mid 2019 via Royole’s own site and sellers like Amazon.

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