The Ark, situated in the heart of New Cairo’s vibrant Fifth Settlement area, celebrated a momentous occasion with the launch of its flagship projects, CLIFF and EDGE. The unveiling took place at a spectacular event attended by Eng. Mohamed Amin El Dokhmesy, the CEO and board member of The Ark, along with distinguished figures from various sectors.
This strategic move is a key element in The Ark’s mission to address the evolving market demands and offer a distinctive blend of lifestyle and work experiences. Positioned at the intersection of Ninety Street with Mohamed Nagib Axis, The Ark’s location in New Cairo provides convenient access to facilities and surrounding areas.
Eng. El Dokhmesy emphasized the historical significance of this launch, highlighting the involvement of major economic entities in Egypt, represented by the collaborative efforts of Al Organi Group, Al Safy Group, AbdelMaksoud Group, and Arabella Group. These entities bring diverse expertise from industries spanning construction, technology, pharmaceuticals, hospitality, automotive, retail, and real estate.
Morad Helmy, CCO of The Ark, underscored the exceptional services and facilities offered by CLIFF and EDGE. These include state-of-the-art security, advanced fire-fighting equipment, and a four-floor underground car parking with accessibility for individuals with special needs. The projects also prioritize sustainability by incorporating extensive use of solar energy.
EDGE stands out as one of the premier serviced residences, featuring luxurious units fully automated by Vimar Italy. Offering a variety of apartment types, including penthouses, duplexes, and 1/2/3 bedroom apartments and studios, EDGE provides private parking, swimming pools, gyms, and versatile meeting rooms. The ground floors house commercial spaces and green areas.
On the other hand, CLIFF caters to diverse businesses with sophisticated workspaces such as offices, bridge offices, and loft offices. Elaborating on The Ark’s vision, Helmy emphasized their commitment to providing unique life experiences, transforming real estate into spaces that combine comfort, sustainability, and urban development.
Eng. El Dokhmesy expressed gratitude to investors, including OUIA Real Estate Investment Company, Lafico for Foreign Investments, Al Nada International Group, and MMS Holdings. He also acknowledged the contribution of project consultants and management teams, highlighting the collaborative efforts of Lead Consultant & Architect Raef Fahmi.
Architect Raef Fahmi detailed the extensive journey from research to execution, emphasizing how architectural design addressed life challenges and contributed to emotional happiness within The Ark units. The collaboration of specialized entities such as IWG, KIMPTON Hotel – IHG, and Corinthia Hotel in the hospitality sector resulted in the establishment of a luxurious hotel and service system.
Mohamed El Samman, Managing Director of Longe Black, discussed the meticulous branding process for The Ark, focusing on transparency and the emotional essence representing happiness. The branding strategy aligns with the developer’s vision, creating a strong mental image for both CLIFF and EDGE.
Commercial consultant Abdelrahman Badr expressed confidence in the project’s marketability, highlighting features tailored to meet the preferences of the Egyptian and Arab markets. The Ark solidifies its position in the real estate market, delivering quality and innovation with CLIFF and EDGE, contributing to the enhancement of New Cairo’s appeal as a preferred destination in the Middle East.
